Industry Standard for Architectural Rendering Highlighted by Visionaries from Gensler, BIG, and studioJDK Architects; New V-Ray Virtual Reality Integration
Los Angeles, California – June 19, 2014 –
For years, V-Ray has set the standard for architectural rendering. Chaos Group continues this tradition by announcing a new strategic partnership and discussing recent advances in rendering technology. At the 2014 American Institute of Architects Convention (AIA) in Chicago,
will demonstrate where architectural design, visualization, and virtual reality converge.
Chaos Group technology partner and virtual reality pioneer,
, will offer an exclusive preview of AtomView, which connects V-Ray rendering with the Oculus Rift. For the first time, AtomView will allow designers to accurately visualize and explore their designs in a fully immersive, photorealistic environment. Visit booth #3054 to experience AtomView for yourself.
In addition, representatives from leading design firms BIG (Bjarke Ingels Group), Gensler, and studioJDK will be on hand to demonstrate their V-Ray rendering workflows. Alessandro Ronfini from BIG will discuss his visualization process for major international projects, including Denmark’s
and West 57th Street in NYC. Artists and designers from Gensler will share their techniques using V-Ray for Rhino and V-Ray for 3ds Max on Pittsburgh’s
. Jeremy Kay of studioJDK will offer an innovative approach to non-photorealistic rendering, pairing V-Ray and SketchUp.
“We understand that rendering is a vital part of the design process, and we work closely with architects and visualization artists to build the exact tools they need to communicate their designs from concept to final presentation,” said Lon Grohs, Chief Commercial Officer at Chaos Group. “Having several trained architects on our team helps us design features that make a difference. That’s one reason why we’ve partnered with Nurulize to take architectural visualization to a new level.”
For a complete presentation schedule, visit Chaos Group’s
To schedule a meeting with Chaos Group or to view a demonstration during AIA 2014, please contact: Corey Rubadue,
About Chaos Group Chaos Group creates physically-based rendering and simulation software for artists and designers. Founded in 1997, Chaos Group has devoted the last 16 years to helping artists advance the speed and quality of one of their most important tools. Today, Chaos Group’s photorealistic rendering software, V-Ray®, has become the rendering engine of choice for many high-profile companies and innovators in the design and visual effects industries.