Cascade SIGGRAPH Presents "The Visual Story" with Bruce Block

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- Sept. 8, 2008 - Cascade ACM SIGGRAPH, Oregon and Southwest Washington's local SIGGRAPH chapter, today announced that renowned visual consultant Bruce Block will address the Portland community regarding his unique aesthetic theories behind visual structure and style. His lecture, based on his prominent book, "The Visual Story," will showcase intriguing visual examples of how these theories may be used within the direct planning and production of new projects, bridging the gap between theory and practice. The event will take place at the University of Oregon Portland Programs Center on Wednesday, Sept. 10 at 6 p.m. With vast experience within the film production industry, Bruce Block is credited as an expert in nearly every phase of the cinematic arts. Block has directed, designed, photographed and edited all available formats for television, film, commercials, animations, IMAX and video games. His credits include production and creative consulting for film projects such as The Holiday, Alfie, As Good As It Gets, Stuart Little, The Great Outdoors and Pretty in Pink. As an adjunct professor at the University of Southern California's School of Cinematic Arts for the past 30 years, Block teaches graduate level classes in visual structure. His book, "The Visual Story," now in its second edition, is used worldwide by students and professionals working in motion pictures, television, advertising and video game design. Block's seminars highlighting visual structure have been presented to companies including PIXAR Studios, The Walt Disney Company, DreamWorks Animation, Nickelodeon Studios, Hasbro Interactive, Hewlett Packard, Blue Sky Studios, DirecTV and The Binger Film Institute.

Location and Registration

The evening will begin with a networking and social hour beginning at 6 p.m. at the University of Oregon Portland Programs Center. Light refreshments will be served. Bruce Block's lecture will begin promptly at 6:30 p.m. Attendees are asked to RSVP to

for planning purposes.

Parking and Directions

The University of Oregon Portland Programs Center is located in the White Stag Building at 70 NW Couch Street, in Downtown Portland. Public transportation is encouraged, as reserved parking will not be provided. Directions and additional paid parking information may be obtained here:

This and other Cascade ACM SIGGRAPH events are free to Cascade SIGGRAPH Chapter members, with a $5 fee at the door for non-members. Annual local chapter memberships may be purchased at the door for $25 ($18 for students). For more information on Cascade ACM SIGGRAPH and membership registration, please visit the Cascade ACM SIGGRAPH website at


About Cascade ACM SIGGRAPH

The Cascade ACM SIGGRAPH Chapter exists to serve the needs of the Oregon and Southwest Washington computer graphics industry and students. Through meetings, workshops, conferences, and other activities, the Cascade ACM SIGGRAPH Chapter works to promote an increased knowledge of and greater interest in the educational, artistic, and scientific aspects and applications of modern technology to graphics. The Cascade ACM SIGGRAPH Chapter works to enhance communication between people and organizations in Oregon and Southwest Washington that have an interest in any aspect of computer graphics.

About University of Oregon Digital Arts

The Digital Arts program encourages students to combine an understanding of the theoretical discourses of new media and visual arts with strong technical sophistication, a rich sense of visual design and an ability to articulately express themselves as artists. They believe in an integrated approach that synthesizes the values of fine arts with possibilities of new methods and practices offered by technological innovation and broad interdisciplinary engagement. The Digital Arts program currently offers three degrees: a BA/BS in Eugene, an MFA in Eugene, and a fifth-year BFA at the White Stag Block in Portland. For more information, please visit

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