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Cache-A Appoints Strategy + Communications for Marketing & Public Relations

WESTON, CT (March 12, 2009) – Underscoring its experience in the media and entertainment technology sector, Strategy + Communications has been appointed by Cache-A Corporation to introduce its new line of professional video storage solutions. The agency will be handling online and traditional public relations and trade show support as well as providing marketing consulting for the company. The first product will make its debut at the National Association of Broadcasters (NAB) Convention in Las Vegas, NV, at the end of April.

The principals of Cache-A – Phil Ritti, Mark Ostlund and Tom Goldberg – first worked with Strategy + Communications to launch the A-Series line of professional video storage products when they were with Quantum Corp. The A-Series technology won many prestigious industry awards over the past four years and has been integrated into digital video acquisition, digital film and postproduction file-based workflows.

“When we started our company and looked for marketing and public relations counsel, we quickly realized that we wanted to continue a winning relationship,� said Phil Ritti, President and CEO of Cache-A. “With their deep knowledge of our marketplace, results-oriented focus and outstanding personal service, we really consider Randy Savicky and Strategy + Communications an integral part of our team.�

“We are honored to work with the team at Cache-A and look forward to building on a great foundation,� said Randy Savicky, Founder and CEO of Strategy + Communications. “In today’s ultra-competitive marketplace, it is imperative that companies positively influence their customers with clear and consistent messages to build their brand, drive prospects and help close sales. We have a strong track record of designing and executing programs that deliver those results.�

About Cache-A Corporation

Cache-A is a leading supplier of network attached archive appliances for the digital film and professional video industry. Cache-A’s A-Series archive appliances provide source masters for digital acquisition and project archives for post production in easy-to-deploy and low-cost configurations based on industry-standard LTO tape drives. Visit Cache-A’s website at


About Strategy + Communications

Strategy + Communications helps companies communicate better to their customers to build their brands, drive prospects and help close sales. As corporate storytelling experts, we know a good story and how to tell it. And we know how to make a good story into a great story. Our unique “both sides of the editor’s desk� experience gives us a journalist’s nose for news and a marketer’s awareness of what’s going on in the market. Visit us at


Randy Savicky
Strategy + Communications
(203) 226-6156