Company Also Opens South America Office in Brazil
(Billerica, Massachusetts) October 2, 2009. Broadcast Pixâ„¢ has named company co-founder Russell Whittaker Senior Vice President, and has promoted Arco Groenenberg to Vice President of Sales. Whittaker had been serving as Vice President of Sales for the company, while Groenenberg had been Director of Sales, Americas and Asia. Broadcast Pix is also announcing the opening of its new sales office in Rio de Janeiro, Brazil.
â€œBroadcast Pix continues to grow at a time when other manufacturers in our industry are struggling, and much of our success can be attributed to Russell and Arco,â€? said Ken Swanton, President of Broadcast Pix. â€œPlus, our new office in Brazil will help us continue to build our international presence.â€?
Whittaker, an industry expert in the television equipment marketplace, helped establish Broadcast Pix in 2002. A graduate of Boston University, he previously led the sales efforts at Echolab, where he worked from 1981 to 1990 and again from 1995 to 2002. He also served as President of 625, a representative of American manufacturers exporting to Europe, from 1991-1995. At Broadcast Pix, his duties as Senior Vice President include consulting with key accounts and building relationships with partners.
Groenenberg joined Broadcast Pix in 2007. Previously, he served in a variety of senior sales positions in Europe and the United States for more than a decade at Pinnacle. When Avid Technology acquired Pinnacle in 2005, he was named Sales Manager for Broadcast â€“ Post and New Media. Groenenberg earned his bachelorâ€™s degree in business and management from the University of Phoenix.
Whittaker will continue to work out of the main office in Billerica, and can be reached at (978) 600-1116 or
. Groenenberg is based in Las Vegas, Nev., and can be contacted at (415) 310-2646 or
Broadcast Pix already has offices throughout North America, as well as Europe and China. Victor Porter, Business Development â€“ South America, will operate the new office in Rio de Janeiro, providing service and support for customers in Brazil, Argentina, Chile, Colombia, Ecuador, Paraguay, Peru, and Uruguay. Contact Porter at +55-21-2541 3022 or
â€œSouth America offers a lot of growth potential for Broadcast Pix,â€? Groenenberg said. â€œOur product offer tremendous value for customers wanting to work in SD and HD â€“ and we offer a great upgrade path for current customers to move to 3G/1080p in the future.â€?
About Broadcast Pix Broadcast Pix is the leader in integrated live video production systems. Its Slate systems create compelling live HD and SD video far more cost effectively than conventional control rooms. Slate includes a switcher, multi-view, CG, clip and graphic stores, and aspect and format conversion. It streamlines production workflow, saves 70% on equipment, and uses staff much more efficiently. And Slate is future-proof, as it is upgradeable to 3G 1080p. Broadcast Pix is based in Massachusetts, with distributors worldwide. Customers include leading broadcast, webcast, podcast, cable, entertainment, mobile, corporate, education, religious, and government studios in over 70 countries. For more information, go to
Broadcast Pix , Slate and Fluent are trademarks of Broadcast Pix, Inc. Patented. Made in USA.