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Broadcast Pix Names Arco Groenenberg Director of Sales For North America, And Assembles Strong Regional Sales Management Team

BILLERICA, Massachusetts (January 7, 2008) Broadcast Pixâ„¢ Inc. today announced the promotion of video industry veteran Arco Groenenberg to Director of Sales for North America. Groenenberg, based in San Francisco, CA, recently joined Broadcast Pix as Senior Sales Manager for the Western region. Since taking on his sales role, Groenenberg has maintained his reputation as a proven sales performer.

“Arco Groenenberg came to us with an impressive background and high-level qualifications. He has done a great job managing the Western Region since he joined Broadcast Pix in June,� said Russell Whittaker, VP of Sales. “His reputation speaks for itself, and we are confident he’ll successfully lead our sales force to new heights.�

Groenenberg was previously responsible for selling the comprehensive Avid product line as the Sales Manager for Broadcast – Post and New Media at Avid Technology. He is experienced in nonlinear editing, networked IT, graphics workflow, storage and play-to-air solutions. Groenenberg’s career also includes a variety of senior sales positions at Pinnacle. Spanning from 1994 until Avid acquired the company; Groenenberg was Pinnacle’s Director of Sales for professional products, General Manager of business products, and Sales Manager Key Accounts, VARS and systems integrators for the Midwest and Western regions.

“There is huge potential for growth at Broadcast Pix and I’m excited to spur it on. The company’s strong reputation and its flagship Slate digital production switcher line give it a unique edge and appeal in a variety of markets,� said Groenenberg, who is now overseeing sales in all of the United States, Canada and Mexico. “I look forward to applying my sales experience and adding value to our developing channel strategy.� Groenenberg added. “The goal remains to engage our dealers to bring sales and support closer to our customers and strengthen our marketing effort.�

Broadcast Pix promoted John-Paul Cardoso to Regional Sales Manager for the Northeast, US on January 1st. John-Paul (JP) worked as a trainer and product specialist for the company for two years. Prior to his tenure with Broadcast Pix, he managed the sales presentation and training team at Media 100 and taught classes in post-production at Boston University’s School of Communications. JP will oversee sales in the Northeast territory from Broadcast Pix headquarters in Billerica, Massachusetts.

Broadcast Pix has also hired two new regional sales managers. This reorganization boosts Broadcast Pix domestic sales management team to five members. The regional sales team is made up of new hires Glen Paterson in Chicago and Gunter “Gunner� Woodson in Austin as well as Dennis Breckenridge in Los Angeles, Allen Leon in Chapel Hill and John-Paul Cardoso in the corporate office in Billerica, Massachusetts. Groenenberg will manage Broadcast Pix’s team of regional sales managers.

Glen Paterson comes to Broadcast Pix from Matrox Electonics. Paterson will oversee the Midwest territory from Broadcast Pix’s newly opened Midwest Regional Sales office in Chicago. Glen has over fifteen years of sales, marketing and merchandising experience, with a wide range of knowledge in multimedia production tools. He is an experienced account manager in the central territory of the United States and Canada.

Gunter “Gunner� Woodson previously worked at Echolab. “Gunner� is based in Broadcast Pix’s new South Central regional sales office in Austin, Texas, and in addition to the South central US territory will also manage Mexico. He has previously created a successful consulting firm specializing in sales and marketing services. “Gunner� brings practiced sales proficiency and fluency in Spanish to the new Broadcast Pix sales team.

About Broadcast Pix Broadcast Pix is the leader in integrating switcher and computer technology to provide live television production systems. These are more powerful, easier to use, and much more cost effective than a traditional control room of individual components, yet retain a fast action human interface and on-air robustness. Broadcast Pix switchers enable a single operator to create engaging live video, yet can gracefully add operators on its network when desired. Broadcast Pix is based Massachusetts, U.S.A. and has installations in over 40 countries. Customers include leading broadcasters, webcasters, cable, corporate, education, entertainment, mobile, faith and government studios. For more information on Broadcast Pix, go to