Stockholm, Sweden â€“ 3rd March 2008 â€“ Digital Vision, the premier supplier of picture enhancement systems for film and television post production, announced today that leading Bristol UK-based post facility Films @ 59 has finalised the purchase of its second Film Master colour grading system.
â€œA second Film Master gives us flexibility between our grading suites, and allows us to accommodate any schedule changes and requirements more easily,â€? comments Post Production Manager, George Panayiotou. â€œOur clients are now seeing grading as more and more a key part of their programme and are focusing their efforts on, and allocating more of their budget to it, so we are seeing demand growing all the time.â€?
Films @ 59 has used the Film Masters on projects as diverse as Oz and Jamesâ€™s Big Wine Adventure, Sport Relief and The Natural World. As colourist Tony Osborne points out, however, the Film Master is a lot more than just a grading system.
â€œThe Film Master is really blurring the boundaries between what you would traditionally consider to be an online task and what you would consider to be a grading task,â€? he says. â€œThe Digital Vision noise reduction algorithms, for example, are a huge time-saving benefit because you donâ€™t have to do the grade then a separate noise reduction pass somewhere else in a different room in a different booking and with a different operator. So with the Film Master what we try and do with clients is shuffle the time to favour the grade over the online on the basis that we can do more with the grading time that we have.â€?
The Bristol area of the UK, with its tremendous heritage in natural history and documentary programming, is a highly competitive market. Thus facilities such as Films @ 59 hunt for USPs to differentiate themselves from their competition. â€œThe selling point for us is that weâ€™re pushing Film Master as a complete picture enhancement manipulation tool,â€? adds Panayiotou. â€œPeople know that itâ€™s a very good system, but they might not know quite how creatively you can use it to improve the quality of the picture.
â€œThe system also features film restoration tools which enable film shots suffering from dirt or which have accumulated scratches or other blemishes over the years to be quickly and invisibly repaired. This is especially important to many natural history productions which use film archive material, and even continue to shoot on film.â€?
Panayiotou and Osborne both point to the functionality of the DV Noise Reduction and Restoration tools as particular draws above and beyond the grading features the system boasts, not to mention the Resize tool. â€?Because of the Resize tool you can bring SD material in and upconvert it, for instance,â€? Panayiotou states. â€œYou can create all your deliverables out of the system, you can create a 4:3 pan and scan version…Itâ€™s all very doable out of the Film Master. Itâ€™s a very multi-functional bit of kit.â€?
â€?We are extremely pleased that Films @ 59 has purchased a second machine from us,â€? adds Simon Cuff, President and COO, Digital Vision. â€œIt is good to see the full functionality of Film Master being exploited to the maximum on the tight turnaround jobs that the company specialises in.â€?
Digital Vision provides innovative image restoration, enhancement, colour correction and data conforming systems that major movie studios, television networks and post-production facilities use to produce and enhance feature films, TV programs and commercials. The companyâ€™s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The companyâ€™s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.
Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to