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Bright Systems Names New Director of Worldwide Sales

Bright Announces Stronger Sales and Marketing Teams Ahead of NAB 2010

Reno, USA, March 18, 2010,

Bright Systems, Inc., developer of advanced file management technology for media, has named Oliver Au as its new Director of Worldwide Sales. Bright has also announced internal changes to its US sales and international marketing teams to refocus and strengthen marketing and business channel opportunities in the run-up to NAB 2010.

Au takes up his new position having been Bright’s European Sales Manager for the past three years. Prior to this, he was sales manager with Storaxx, a leading supplier of digital solutions to the European postproduction industry. As Director of Worldwide Sales for Bright, he will oversee all direct and channel sales activities for the company’s leading range of advanced file management products, and work closely with Bright’s technology and reseller partners to develop new business opportunities. Au begins his new role immediately reporting to Bright’s President, Kathy Weidman.

“We are delighted to promote Oliver to the position of Director of Worldwide Sales,� said Kathy Weidman, President, Bright Systems. “Since joining Bright in 2007, Oliver has made a major impact on developing European sales. His insightful approach to business, his impressive knowledge of the digital post-production industry and his close rapport with channel partners and customers have enabled us to make significant progress in making Europe one of Bright’s strongest territories. We look forward to benefitting further from Oliver’s talents in the global media and entertainment communities.�

Bright Systems has also promoted former Inside Sales Manager, Shawn Clark, to the position of Sales Manager, Americas and Oceania. Clark joined Bright in August 2006 and has played an invaluable role managing professional services, support sales and renewals, and supporting Bright’s global sales team.

Also promoted is Ryan Marsh who now becomes Inside Sales Representative. Marsh joined Bright in January 2007 as part of the Marketing team and was responsible for overseeing many of Bright’s marketing activities. He also managed Bright’s intensive schedule of technology seminars, customer events and international trade shows.

Also this month, Bright announced the appointment of Catrin Beck as its new Marketing Manager. Having started her career in television production 20 years ago, Beck brings considerable marketing and business experience to Bright’s marketing team. Previously, she held managing director positions in Germany with Magic Video and Das Werk; served as board member with MAX Alliance, the international holding company of DAS WERK AG; and has experience as a freelance producer based in New York. Beck also ran her own business consultancy company for seven years, representing a range of media-based clients including ARRI Digital.
As Marketing Manager, Beck is responsible for planning and driving marketing campaigns to help deliver the company products through new and existing sales channels. She also works closely with Bright’s sales team and channel partners, providing creative input to pre-sales support and marketing initiatives.

“This latest round of appointments and promotions puts us in a much stronger position to develop strategic external communications campaigns as we move forward to NAB. These appointments will position Bright to increase global sales activities as we continue to expand our family of file management products,“ continued Weidman.


About Bright
Bright Systems, Inc. was founded in 1999 to address the emerging and highly technical demands of file management in the professional media and entertainment industry. Its investment and commitment to core research and development has produced a portfolio of file server (SAN/NAS), file management and portable disk solutions and services that delivers the highest possible levels of stability and efficiency to media file-based operations that are looking to achieve a significant competitive advantage. Bright’s products and services can be tailored to customers’ specific requirements and are supported by one of the most experienced integration and service teams in the industry. Bright collaborates with many industry leading application providers and works closely with a global network of channel partners, resellers and other technology suppliers to support best-of-breed integrated file-based infrastructure solutions. Bright’s philosophy: Do more with less! Bright Headquarters: 5301 Longley Lane D157, Reno, Nevada, USA. t: +1 775 824 8520

Lynne Lambert
PR for Bright Systems, Inc.

t: +44 7909 575932
Skype: lynne011