Santa Monica, CA –
Brickyard VFX recently “winter-ized” the hero car reveal for the GMC Sierra holiday campaign via Leo Burnett, turning a desert landscape into a seasonally snow-covered expanse. You can view the entire spot here:
The final shot of the truck was originally shot in the warm light of summer. The Brickyard team, led by VFX Artist Mandy Sorenson, created a digital matte painting of a snowy environment, utilizing a photoreal CG snow plate created by Brickyard’s Head of 3D, David Blumenfeld. Brickyard artists then tracked the encircling camera move and composited the CG snow plate onto the original plate using blending techniques to achieve a truly organic look. Additionally, the Brickyard team used a CG model of the Sierra to digitally replace the reflections on the truck to mirror the new snowscape environment. Sorenson completed the composite with a sky replacement and cold-toned color correction to complement the snow.
"This was a fun project and a great opportunity to flex our muscles in several areas – intricate environmental matte painting and compositing, and subtle yet detailed 3D car work that would appear as if the vehicle was shot in that environment," said Brickyard Executive Producer Jeff Blodgett. "We’re very proud of the realism we achieved."
About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit
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Credits: Client: GMC Agency: Leo Burnett Executive Creative Director: Steve Chavez Creative Director/Writer: David Charlton Creative Director/Art Director: Diane Schomer Executive Producer: Jennie Hochthanner Production Company: @radical.media Director/DP: Jeff Zwart Executive Producer: Donna Portaro Producer: Susan Sullivan VFX: Brickyard VFX, Santa Monica Head of 3D: David Blumenfeld VFX Artist: Mandy Sorenson VFX Artist: Chris Sonia VFX Artist: Evan Paras Producer: Linda Jackson Executive Producer: Jeff Blodgett