Artist owned and operated bi-coastal effects boutique
recently completed a four-spot package for Bright House Networks, via agency Fry Hammond Barr and director Benji Weinstein of GO FILM. The campaign, featuring spots “Robot”, “Custodian,” “Bedtime”, and “Paper Towel,” began airing in select U.S. markets in August. Brickyard designed and animated a photo-real CG robot that transforms from a small child’s toy into an iron giant in “Robot.” Inspired from blockbuster films such as “Iron Man” and “Transformers”, Brickyard’s CG team was challenged to design this quick metamorphosis within the :30 spot that featured sheet metal outer layers as well as the detailed inner working mechanics.
In “Custodian,” Brickyard animated multiple robotic arms in CG that were seamlessly composited onto a zamboni-like cleaning machine in an office hallway. Brickyard VFX Lead Artist Patrick Poulatian explains, “We matched our CG model using a plastic toy robot that GO FILM fabricated for the shoot as reference to fully animate and seamlessly resolve into the practical robot suit. This process included animating elements like the shoulders and chest plates and adding CG mechanical cladding to the practical-suited robot for continued impact.” Brickyard’s turnaround time for the four spots was roughly five weeks. Their toolkit included Autodesk Maya and Flame.
About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core fostering a close collaboration of not only artist to director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles its crew of designers, animators, and compositors customized for every project. Please contact Kirsten with Brickyard VFX Atlantic (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit
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Credits: Client: Bright House Networks
Spots: “Custodian,” “Robot,” “Bedtime,” “Paper Towel”
Agency: Fry Hammond Barr
Creative Director: John Logan Art Director: Sean Brunson Producer: Jessica Correnti Group Account Director: Scott Ankerholz
Production Company: GO FILM
Director: Benji Weinstein Director of Photography: Brendan Steacy Executive Producer: Jonathan Weinstein Executive Producer: Gary Rose Producer: Greg Jones Production Supervisor: Desiree Laufasa Assistant Production Supervisor: Taeko Masuyama
Editorial: 2150 Editorial
Editor: Michael Coe Senior Art Director: Carmen Cothern Smoke Artist: Mike Nonelle Executive Producer: Michael Charves
Visual Effects: Brickyard VFX, Santa Monica
VFX Lead Artist: Patrick Poulatian VFX Artist: Mandy Sorenson VFX Artist: Chris Sonia VFX Artist: Evan Paras CG Lead: David Blumenfeld CG Artist: Carl Harders CG Artist: Kim Guedin CG Artist: Brian Lee CG Artist: Randy Sharp Producer: Linda Jackson Executive Producer: Jeff Blodgett Head of Production: Diana Young Gomez