Brickyard VFX Makes History for TAG Body Spray

Author:
Publish date:

Paul Hunter Directed Spot for Arnold, Boston Features Hip-Hop Artists Q and Jermaine Dupri Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on “Ghostride,� the new spot from TAG Body Spray promoting the newly launched record label TAG Records. Directed by Paul Hunter for ad agency Arnold, Boston, and starring rap artists Q and Jermaine Dupri, the spot broke nationally on July 17, 2008. Full of historical allusions and with an epic feel, the :30 spot references classic paintings depicting famous moments in history. Each moment in “Ghostride� is composed like a painting, using slow motion to drive the larger-than-life experience. The commercial opens in an apartment reminiscent of a painting by Vermeer, where Q applies TAG Body Spray, then transitions to a battle scene inspired by "The Combat of Mars and Minerva" by Jacques-Louis David, "Liberty Leading the People" by Eugène Delacroix and "The Death of General Wolfe" by Benjamin West. Q wins the battle, and the final shot is a recreation of "Washington Crossing the Delaware" by Emanuel Gottlieb Leutze, featuring Dupri as Washington. A voiceover informs us that Q’s freshness led to an historic victory, a pact with Jermaine Dupri and the birth of TAG Records, and the ad closes with the “Keep it fresh. Make history� tagline. Lead effects artist Geoff McAuliffe created a high-res matte painting from digital still photography to create the final shot featuring Dupri standing on a car in front of the Brooklyn Bridge. Additionally, Brickyard VFX completed extensive compositing and effects for the spot, adding waving flags, light rays, glow effects and smoke layers for increased drama. Brickyard also completed 3D tracking on the background so that it moved at the same rate as the figures in the foreground. “Due to the available light, it was impossible to get a good shot of the bridge during the shoot,� McAuliffe explained. “To get around that we ended up taking still photos of the bridge in early morning light and blended them with images of a stormy sky to create a dramatic and hyper-real looking matte painting. Then we matched the matte with the color correct in the rest of the project, adding color effects, light rays and more glow, and composited the entire thing together with green screen footage taken of Dupri and the other talent.�

About Brickyard VFX

Bicoastal Brickyard VFX has been delivering top quality visual effects and CG for commercials since 1999. Brickyard’s sought after artists are equally comfortable supervising shots on-set as they are at bringing imaginative effects sequences to life inside the studio. The Brickyard ethos comes through in the inspired, comfortable and technologically state-of-the-art spaces that make the company a first stop destination for visual effects in both historic downtown Boston and sunny Santa Monica. Brickyard’s talented VFX and CG teams have completed projects for such brands as Fidelity, Target, Sprint, Pontiac, Hummer, Budweiser, Visa, Comcast, Adidas, Volkswagen, Honda, ESPN, Orbitz, Bank of America and many other. For more information, call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit

www.brickyardvfx.com

.

CREDITS

Tag Body Spray "Ghostride� :30 Agency: Arnold Worldwide Account Supervisor: Kat Karpati Assistant Account Executive: Stephen Masterson VP Creative Director: John Kearse Assoc. Creative Director: Mary Rich Copywriter: Pete Harvey Sr. Art Director: Kristen Landgrebe Agency Producer: William Near Associate Broadcast Producer: Meredith Kelly PRODUCTION Production Company: Prettybird Director: Paul Hunter Executive Producer: Kerstin Emhoff Producer: William Green EDITORIAL COMPANY Editorial Company: Cosmos Street Editor: Lawrence Young Producer: Amy Febinger POST PRODUCTION VFX Company: Brickyard VFX VFX Lead Artist: Geoff McAuliffe VFX Executive Producer/Producer: Kirsten Andersen AUDIO Audio Mix/Engineering: Soundtrack Boston

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.