Brickyard VFX Helps Saatchi & Saatchi LA and 2012 Toyota Camry Do ‘Donuts’ Around Competition - Creative Planet Network

Brickyard VFX Helps Saatchi & Saatchi LA and 2012 Toyota Camry Do ‘Donuts’ Around Competition

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Artist owned and operated bi-coastal effects boutique

Brickyard VFX

recently completed a series of spots for Toyota’s “2012 Camry Reveal”

web campaign

that launched on August 23. Brickyard’s intricate VFX work throughout the campaign brings the 2012 Camry to life. “Pull Up” features racing pro Kyle Busch and involved extensive compositing. Lead VFX Artist George Fitz explains, “It would have been too difficult to have all the action occur in one plate, so we used multiple live-action plates of the Camry and Kyle that were seamlessly composited to create the final shot. We also had to completely replace the sky for continuity, as each plate was shot at a different time of day.” “Hole Shot” and “Combo” also required compositing multiple plates together since the center Nascar vehicle was fishtailing and needed to be aligned with the other cars. VFX Artist Patrick Poulatian also expertly composited the black hero Camry’s grill for a seamless transition between the cars thundering down the track and the final lineup. Lastly, for “Donuts” the Brickyard team added CG smoke to fully obscure the Nascar car, and then added lightning to give the transformation from Nascar to the re-invented 2012 Camry a magical touch. Brickyard’s VFX toolkit included Autodesk’s Smoke, Flame and Maya. The “2012 Camry Reveal” campaign continues Brickyard’s longtime collaboration with Saatchi & Saatchi LA for Toyota. “Our relationship with Brickyard and their team of VFX artists is vital to the success of our projects,” said Saatchi LA Senior Producer Pamela Parsons. “We love working with them because they’re problem solvers and collaborators and overall great partners to visualize and execute our creative.”

About Brickyard VFX

With offices in Boston and Santa Monica, Brickyard VFX specializes in the creation of high end visual effects, design and animation for commercials, film and new media. Artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard’s creative expertise on set and in the studio has been applied to model, animate, light, texture, track, color correct and render seamless digital effects for Volvo, Budweiser, T-Mobile, NBA, Visa, Sprint and many other accounts. For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit

www.brickyardvfx.com

. # # # Credits: Toyota Camry Reveal Spot Titles: Combo, Donuts, Pull Up, Interview, Formation, Zipper+Family, Hole Shot Air Date: August 23, 2011 Visual Effects: Brickyard VFX Lead VFX Artist: George Fitz Lead CG Artist: David Blumenfeld VFX Artist: Patrick Poulatian VFX Artist: Chris Sonia Jr. VFX Artist: Evan Paras CG Artist: Carl Harders CG Artist: Kim Guedin Visual Effects Producer: Diana Young Agency: Saatchi & Saatchi LA Executive Creative Director: Chris Adams & Margaret Keene Creative Director: John Payne ACD/Art Director: Jera Mehrdad Senior Art Director: Verner Soler Copywriter: Graham McCann Director of Integrated Production/Multimedia: Tanya LeSieur Senior Broadcast Producer: Pamela Parsons Project Managers: Trevor Tessalone, Angela Montoya Account Director: Drew Corpman Account Supervisor: Kristen Hoy Assistant Account Executive: Nick Frontiera Planning: Caryn Wiley, Evan Ferrari, Skylar Wallace Broadcast Media Director: Gwen Conley Business Affairs Manager: Kristen Reut Client Name: Tim Morrison, Colin Morisako Production Company: MJZ Executive Producer: Jeff Scrutin President: David Zander Director: Phil Joanou Director of Photography: Mauro Fiore Producer: Paul Manix Editorial Company: Cosmo Street Executive Producer: Jerry Sukys Producer: Patty Paz Editor: Bill Chessman Assistant Editor: Zoe Mougin Telecine Company: The Mill Colorist: Adam Scott Audio Post: Lime Sound Design: Lime Sound Mix: Lime Music: Black Iris

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