recently completed visual effects work for ESPN 2’s “Afternoon Block” campaign via agency Wong, Doody, Crandall, Wiener and director Robert Boocheck of Oil Factory collective Tomorrow’s Brightest Minds. The campaign promotes ESPN 2’s new weekday programming block of Dan Le Batard is Highly Questionable, Jim Rome is Burning, and Sportsnation, and features :30 spots “Power Outage,” “
,” and “
.” Each spot features live action from the three shows placed in individual blocks and vertically stacked atop each other. Brickyard designed the monolithic triple-decker block, which is situated in an expansive mundane office space. In order to achieve believability, the Brickyard team collaborated with Boocheck on an extensive pre-viz prior to the shoots outlining specific camera angles, lensing and camera placement for each set to ensure the composited 3-block stack achieved the proper perspective. Detailed planning was required because each show was shot in three unique cities, each requiring precise measurements and lighting evaluation to achieve a seamless composite. Brickyard’s VFX Supervisor Mandy Sorenson was on set in Los Angeles, Miami and Connecticut to work with Boocheck and the rest of the crew. The Brickyard team composited all of the live action blocks and CG elements as well as compositing screens and various elements into the set pieces. Brickyard designed and modeled the block exteriors in CG to frame the set pieces as well as augment other graphic elements including the show logos for each live action set. Several additional elements including a fishing rod-powered picnic basket dumbwaiter, water coolers and other office trappings were shot against green screen and integrated into the final spots to solidify authenticity. Brickyard’s toolkit included Maya for creating CG box elements and Flame for all other compositing. All spots are currently airing.
About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit
. # # # Credits: Client: ESPN2 Campaign: “ESPN 2 Afternoon Block” Agency: Wong, Doody, Crandall, Wiener Executive Creative Director: Court Crandall Art Director: Dennis Lee Copywriter: Brock Johnson Producer: Karen Jean Director / Client Partnerships: Mike O’Malley Associate / Client Partnerships: Brian Flaherty Business Affairs Manager: Miko Martin Visual Effects: Brickyard VFX, Santa Monica VFX Supervisor: Mandy Sorenson CG Supervisor: David Blumenfeld CG Artist: Carl Harders VFX Producer: Linda Jackson Executive Producer: Jeff Blodgett Head of Production: Diana Young Gomez Production Company: Oil Factory, Inc. Director: Robert Boocheck / Tomorrow’s Brightest Minds Director of Photography: Scott Buttfield Producer: Wade Harpootlian / Tomorrow’s Brightest Minds Executive Producer: Billy Poveda Executive Producer: Jay Wakefield Production Supervisor: Chris Cho Editorial: Freditor Editor: Fred Fouquet