Breaking News Podcast: Avid Chief Marketing Officer Greg Estes on Avid's Strategy - Creative Planet Network

Breaking News Podcast: Avid Chief Marketing Officer Greg Estes on Avid's Strategy

Author:
Publish date:

Avid Chief Marketing Officer Greg Estes discusses the announcement that the company would not be going to NAB and the "New Thinking" marketing strategy for the company going forward—including simplifying the editing product line, reducing the price of the software version of Media Composer, and improving focus on the education marketplace.

Digital Content Producer

's Jan Ozer was there to capture audio from the announcement as it was made. To listen to the announcement,

click here

.

Related

HoverCam_Pilot3

HoverCam Pilot 3 Wins Best of InfoComm Award From rAVe Publications

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company’s Pilot 3 digital teaching station received a Best of InfoComm 2018 Award from rAVe Publications (rAVe) for the Best Up-and-Coming Education Product. rAVe’s awards are the result of staff visiting every booth at InfoComm 2018 and experiencing new technologies firsthand. The solution was selected by the editorial staff of the magazine, who recorded video of each product at the show and made determinations after the event had come to a close.