Bombastic Creates Graphic “Misunderstanding� for CBS Sports

Publish date:

A major misunderstanding is at the heart of one of the new hilarious spots for CBS Sports Online, produced by CBS and directed by Derek Ambrosi with action-fueled graphics by


. The new campaign, currently airing on CBS, illustrates some potential mishaps that may occur when basketball enthusiasts find the excitement of March Madness is available on demand at CBS Sports Online. To view:

"As always, it was a pleasure to work with the people at Bombastic,� notes CBS Producer Pete Radovich. “This project was a challenge on many levels. The deadline was very tight and we needed to include lots of information in a short period of time. Jamie and his team were able to address those challenges and put together easy-to-read graphics while adding 3D punch to the spots.�

"The graphics really added an element of excitement to the project,� agrees Director Derek Ambrosi. “Bombastic was able to deliver the highest quality work in very little time. It was great to have Jamie and his team on this campaign." In “Misunderstanding,� one of the spots in the campaign, the offending fan is chastised by his coworkers and supervisor for watching what they perceive to be offensive material online. Accused of talking about Sweet 16 and moaning in his cubicle, he tries to get out of the sticky situation, insisting it is basketball to the skeptics accusing him of less wholesome viewing. The spots each conclude with graphics that further entice audiences to check out the action (of the sporting kind) online at

“This campaign is a fresh approach to sports advertising and taps into the guilty pleasure of being able to watch basketball whenever you want and in situations where maybe you shouldn’t,� says Bombastic Creative Director Jamie Slomski. “We were excited to have the opportunity to contribute dynamic end graphics to a great series of spots.�



SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.