Bombastic Creates Graphic “Misunderstanding� for CBS Sports - Creative Planet Network

Bombastic Creates Graphic “Misunderstanding� for CBS Sports

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A major misunderstanding is at the heart of one of the new hilarious spots for CBS Sports Online, produced by CBS and directed by Derek Ambrosi with action-fueled graphics by


. The new campaign, currently airing on CBS, illustrates some potential mishaps that may occur when basketball enthusiasts find the excitement of March Madness is available on demand at CBS Sports Online. To view:

"As always, it was a pleasure to work with the people at Bombastic,� notes CBS Producer Pete Radovich. “This project was a challenge on many levels. The deadline was very tight and we needed to include lots of information in a short period of time. Jamie and his team were able to address those challenges and put together easy-to-read graphics while adding 3D punch to the spots.�

"The graphics really added an element of excitement to the project,� agrees Director Derek Ambrosi. “Bombastic was able to deliver the highest quality work in very little time. It was great to have Jamie and his team on this campaign." In “Misunderstanding,� one of the spots in the campaign, the offending fan is chastised by his coworkers and supervisor for watching what they perceive to be offensive material online. Accused of talking about Sweet 16 and moaning in his cubicle, he tries to get out of the sticky situation, insisting it is basketball to the skeptics accusing him of less wholesome viewing. The spots each conclude with graphics that further entice audiences to check out the action (of the sporting kind) online at

“This campaign is a fresh approach to sports advertising and taps into the guilty pleasure of being able to watch basketball whenever you want and in situations where maybe you shouldn’t,� says Bombastic Creative Director Jamie Slomski. “We were excited to have the opportunity to contribute dynamic end graphics to a great series of spots.�