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BLUE ROOM CREATES SIX ANIMAL PLANET UPFRONT TAPES

NEW YORK, NEW YORK – For Animal Planet, New York-based creative services agency, Blue Room NYC, has produced, edited and designed graphic treatments for six of Animal Planet’s 2009/10 show packages to be shown to network executives, press and advertisers at their upfront presentation in Chicago on March 26th, then New York on April 2nd, and LA on April 15th.

“Animal Planet has done a great job developing bold, unexpected programming that has really expanded the scope of their brand. Since 2007, when we began working with them, we’ve been able to contribute to this process by creating various on-air promos, graphic treatments and viral content that exhibit the playful, gutsy attitude for which they’ve come to be known. So when they asked us to produce some of the segments of their upfront presentation, we knew it would be important to expand on this sensibility with the debut of their upfront line-up,� explained Blue Room Producer Lauren Muir.

Designed to generate excitement about the Animal Planet brand, the six upfront tapes will be seen this month as part of the larger Discovery presentations. Blue Room created video packages for the following upcoming shows:
• Whale Wars: The series documents the battle to end whaling on the far side of the world between Japanese whalers and the Sea Shepherd Conservation Society. This :45 presentation was edited across six screens with the action focused on the main screen and five background panels, containing supplemental material, enhancing both the drama and pace.
• Cowboys: This 1:00 minute presentation follows the lives of American cowboy families.
• The Natural History Tape: both a l:45 and l:00 versions, weave together incredible shots from four grand, HD, nature shows – Living with Elephants, Mutual of Omaha’s Wild Kingdom, The Herd and The Great Rift.
• The Judi Hoffman Project (working title): This 1:00 project provides a sneak preview of a new show featuring a New York woman and her psychic cats.
• Fetch Me a Beer (working title): 1:00 introduction to a new show in which animal trainer Zak George teaches humans to get their pets to do truly amazing things.
• Bio Recon: A 1:00 preview about a scientist/adventurer hired to travel the world to find dangerous species and extract their venom for medical use.

The Blue Room creative team for this campaign included CEO/Executive Producer Chris Gargani; Creative Director Brian Aumueller; Producers Lauren Muir and Joanna Cajigas; Editorial Director David Gargani; Editors Chris Asta, Shaun Sindelman and Rob Campbell; and Animators/Designers Steve Harper, Paul Waszak, Chieh Yen and Jordan Makow.

Blue Room utilized Cinema 4D, Adobe After Effects, Illustrator, in the execution of this project.

About Blue Room:
Blue Room, founded in 2002, is an award-winning creative services agency that delivers innovative, attention-grabbing design, motion graphics and production solutions for high profile clients including ABC, Animal Planet, ESPN, Fuse, History, IFC, NFL, Planet Green, RCN and Reebok, among many others.

The strong partnership Blue Room has formed with its diverse client base is largely due to the comprehensive services the company provides. From concept development to final delivery, all of the resources one could need can be found in-house including: animation, visual effects, live action production, script writing, editorial, and an in-depth understanding
of branding strategies.

Blue Room is headquartered at 7 West 18th Street, 3rd floor, New York, NY 10003. For additional information, or to see a reel, contact Chris Gargani at

chris@blueroomnyc.com

or by phone at (212) 243-5141. Visit the Blue Room website at

www.blueroomnyc.com

Credits:

Client: Animal Planet: Blue Room NYC, has produced, edited and designed graphic treatments for six of the network’s 2009/10 show

Presentation Date: to be shown to network executives, press and advertisers at their Upfront presentation in Chicago on March 26th, then New York on April 2nd, and LA on April 15th.
Description: Designed to generate excitement about the Animal Planet brand, the six upfront tapes will be seen this month as part of the larger Discovery presentations. Blue Room created video packages for the following upcoming shows: Whale Wars, Cowboys, The Natural History Tape, The Judi Hoffman Project (working title), Fetch Me a Beer (working title), and Bio Recon.
Production Company: Blue Room NYC
City/State: New York, NY
CEO/Executive Producer: Chris Gargani
Creative Director: Brian Aumueller
Editorial Director: David Gargani
Producers: Lauren Muir and Joanna Cajigas
Editors: Chris Asta, Shaun Sindelman and Rob Campbell
Animators/Designers: Steve Harper, Paul Waszak, Chieh Yen and Jordan Makow

Hardware/Software: Blue Room utilized Cinema 4D, Adobe After Effects, and Illustrator in the execution of this project.

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