Blackmagic Design Announces New HDLink Price at Only US $445

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The world's most popular HD/SDI to DVI & HDMI monitoring converter is now even more affordable

San Jose, CA USA - November 28, 2006 -- Blackmagic Design Inc.

today announced a new price for HDLink, the highly popular monitoring converter for professional post production editors and broadcast paint and effects artists. This market leading SDI to DVI/HDMI converter is the only SDI monitoring solution that instantly switches between HD and SD, and includes 4:2:2 and Dual Link 4:4:4 feature film quality.

Unlike other monitoring solutions, HDLink incorporates a built-in USB interface and software based on Windows XP and Mac OS X that allows full custom 10 bit lookup tables, combined with lift, gamma and gain adjustments in red, green and blue channels. This is vital when color calibrating for various popular brands of connected LCD panels, and ensures accurate broadcast quality color representation of the HD-SDI video input.

Customers can load their own custom lookup tables, or select from the built in lookup tables compatible with Panasonic and Grass Valley Viper standard gamma encoded video. As an added bonus, the built in USB interface also allows software updates, so HDLink is never obsolete as software updates add new features.

“I believe that as products become more successful and their cost to build becomes less, Blackmagic Design has a great opportunity to pass on these benefits as lower prices,” said Grant Petty, CEO, Blackmagic Design Inc. “We are responding to our customers‘ needs for the highest quality HD monitoring solutions available, and yet increasing affordability to our customers.”

HDLink is the world's first full resolution HD monitoring solution that's flexible enough to allow HDMI or DVI-D monitors to be connected - now one low cost converter does both.

When DVI-D monitors are connected, HDLink allows pulldown for best monitor compatibility. For highest quality, HDLink features 4:2:2 and dual link 4:4:4 quality combined with 10 bit lookup tables. HDLink also supports stereo RCA audio output for monitoring on consumer HiFi equipment, as well as software for Windows XP and Mac OS X via an easy to use software interface. HDLink is much easer to setup then other products that require fumbling with little switches.

There is no other product on the market today with as many features as HDLink, or as affordable as HDLink.

Availability and Price

HDLink is available from Blackmagic‘s authorized resellers worldwide and has a new recommended retail price of only US$445.

Press Photography

Photos of HDLink, and all other Blackmagic Design products, are available at

www.blackmagic-design.com/press/resources/images

. Further information about Blackmagic Design may be found at

www.blackmagic-design.com

.

About Blackmagic Design Inc.

Blackmagic Design Inc. manufactures the world‘s highest quality video cards and converters for the post-production and television broadcast industries. The Multibridge and DeckLink family of leading quality video products have changed the post-production industry and made HDTV more affordable for everyone. Blackmagic Design was founded by some of the world's leading editors and engineers from the post-production industry. This industry knowledge and experience is constantly fed back into our products allowing us to introduce the most amazing, creative tools for the industry.

Blackmagic Design Inc. corporate headquarters are in the United States, with offices in the Netherlands, Japan, Singapore, Hong Kong and Australia.

Blackmagic Design Worldwide Press Contacts:

USA and Europe press inquiries, contact Victoria Battison

Tel: +1-408-779-4476 /

victoriab@blackmagic-design.com

Japan press inquiries, contact Jumpei Suzuki

Tel: +03-5444-8078 /

suzuki@blackmagic-design.com

SE Asia and China press inquiries, contact Glen Tay

Tel: +65 9791 4446 /

glentay@blackmagic-design.com

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