Blackmagic Design Announces New HDLink 3.5 Software Update

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Milpitas, CA, USA – October 28, 2010 - Blackmagic Design Inc today announced a new software update for HDLink Pro 3D DisplayPort, the world's most affordable 2D/3D and 2K monitoring solution for HDMI, DVI and DisplayPort displays. This latest update adds HDMI 1.4a output support for full resolution 3D stereoscopic monitoring. Traditionally, monitoring stereoscopic 3D video means having to compromise on the image quality as 3D encodings such as Side by Side or Top and Bottom throw away half of the picture resolution in order to combine both left and right eye video into a standard video frame. With this latest 3.5 software update, HDLink Pro 3D DisplayPort now also supports 3D monitoring using the HDMI 1.4a standard. This means that both the left and right eye video from the HD-SDI connection is packed into an extended frame dimension and sent simultaneously to a HDMI 1.4a compatible 3D monitor, providing stunning full resolution 3D images without sacrificing picture quality. "3D monitoring has always required processing boxes that are very expensive and a nightmare to set up. HDLink Pro 3D DisplayPort solves the problem by providing customers with a full resolution 3D monitoring solution that is really low cost and simple to use,� said Kristian Lam, Product Manager, Blackmagic Design. "Combined with real time hardware lookup tables, HDLink Pro 3D DisplayPort is an indispensable tool in any 3D workflow, from live on-set 3D monitoring to high-end post production." Availability and Price The new HDLink 3.5 software update is available now free of charge from the Blackmagic Design website to all Blackmagic Design HDLink customers. Download at

www.blackmagic-design.com/support

. HDLink Pro 3D DisplayPort is available from Blackmagic Design resellers for US $495. About Blackmagic Design Blackmagic Design creates the world’s highest quality video editing products, color correctors, video converters, routers, waveform monitors and film restoration software for the feature film, post-production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in the television industry, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984 and continue ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check

www.blackmagic-design.com

.

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