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BIRD Marks 20th Anniversary with Evolution into Full Service, Strategic Branding Agency

Hollywood, CA, June 21, 2010 – BIRD, based in Hollywood, is currently marking its 20th Anniversary by rebranding itself, concurrent with its evolution into a full-service, strategic branding agency. As part of the company’s 2010 activities, the word “Design� has been dropped from BIRD’s corporate name as a reflection of its shift to more strategic brand work. BIRD’s new website is

. BIRD co-founders Tabitha De La Torre, President, and Peter King Robbins, Chief Creative Officer, made the announcements.

Regarding the company’s milestone, De La Torre said, “After 20 years of working in the entertainment and corporate marketing fields, the heart and soul of our success comes from our strategic thinking and creativity.�

Adds Robbins, “We have been working in the industry for 20 years and have the proven ability to successfully deliver customer-driven, well-conceived, and extremely effective strategic marketing and brand thinking for clients, both in and out of broadcast. Our agency thrives by not specializing in any one specific media, but in ideas and strategy. This approach is increasingly relevant in an age where the lines between media are blurred. Today, marketing and branding need to be media neutral in order to reach newer, more sophisticated audiences.�

Originally founded in 1990 as BIRD Design, BIRD began primarily as a print design agency and a place for its founders, Peter King Robbins and Tabitha De La Torre, to bring their complementary skill sets in graphic design and marketing together to deliver great design to the entertainment and lifestyle industries. Now a full-service branding agency that delivers the strategic thinking and potent creative necessary to build powerful brands and market leadership, BIRD offers its clients a broad array of disciplines, implemented by a roster of diverse, talented partners, to execute comprehensive projects on a broad range of media platforms.

BIRD’s philosophy is the belief that for a brand to reach a pinnacle of success, it must reach a point where it defines a lifestyle, becomes an element of self-expression, and is incorporated into personal identity. According to BIRD, the most powerful brands have several things in common: Clients assign the brand’s value; that value is based on simple, clear, and differentiated ideas that command higher margins; and the best brands innovate.

BIRD has become widely recognized within the marketing industry as helping its high-profile clients transcend ingrained patterns, arriving at new, actionable insights that can be executed consistently and powerfully across all media. The company has a solid reputation as one that delivers exceptional thinking at the right time, with the right ideas, to “up the ante� of its clients’ brands, and increase their success. Says Robbins, “By taking care to start with our clients’ objectives and blending in our imagination, we take every piece of work—big and small—through the rigorous steps of Discovery, Research, Strategy, Conception, Synthesis, Execution, and Presentation. We ensure that every hard-won bit of knowledge is applied to our work.�

The most current project from BIRD—on behalf of client Cisco Systems, Inc.—is the launch of a national consumer campaign promoting its new “Valet� Home Wireless system. BIRD worked closely with the client to introduce consumers to a new way of thinking about home wireless and to keep the Valet brand top of mind. To view this work, please see:

> CISCO > “Watch the TV Spots”

The Valet 2010 campaign juxtaposes an incredible, spontaneous event with the equally incredible ease of use and deep functionality the Valet product offers. This ease-of-setup feature is a critical element of both the product and the campaign. Valet is “Home Wireless Made Easy�—quite simply, it just works, and everyone can do it.

The TV spots, like the product itself, change the game for home wireless. Valet is home wireless made simple, and the TV spots reflect this: they are fun, approachable, and the first of their kind—bringing a new voice to the category. Among the notables appearing in the new Valet TV spots are Tony Hawk (who appears in the photo above and to the right of this article), and Carmelo Anthony (Denver Nuggets).

During the Fall of 2009, BIRD collaborated in the strategic launch of the “Do You Flip?� campaign, Flip Video™’s largest-ever promotional campaign, through a unique endeavor with Urgent Content—a content-based advertising agency powered by creative consumers and specializing in branded content conception and production solutions—and Media Storm—a strategic media agency that innovates marketing solutions to entertainment industry clients. This collective comprised a true best-of-breed creative super group. The engagement was continued for Flip Video’s 2010 Spring and Fall/Winter campaigns.


Conceived in 1990 as a collaboration between Peter King Robbins and Tabitha De La Torre, BIRD is a full service strategic branding agency based in Hollywood, CA. Serving the entertainment and consumer products industries, BIRD delivers strategic thinking and potent creative necessary to build powerful brands and market leadership.

BIRD has a track record of delivering rebrands and strategic creative thinking for such high profile clients as Flip Video™, Cisco Systems, Inc., E! Entertainment Television, OLN (Outdoor Life Network), Versus, FEARnet, Oxygen, Wise Brother Media, G4, Focus Features, and many others. The winner of multiple awards in design and marketing, BIRD’s rebranding work for FEARnet contributed to that network’s win of a 2010 CableFAXIE Award for Best Advertising Campaign for a Network.

BIRD (formerly BIRD Design), Inc., is located at 7039 Sunset Blvd., Hollywood, CA, 90028. The phone is 323/962-4908 and the website is