Beast Moves Fashion Forward With Oxfam America

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Editorial facility provides post production services for Oxfam's gift-giving campaign

Chicago, IL -

Beast

, one of the country's top editorial facilities, recently completed work on a holiday gift-giving campaign from

Oxfam America

via agency Proximity Chicago. A satirical look at fashion, the campaign features a fictitious designer called "The Hidalgo," played by comedian Chris Wylde, who introduces gift-givers to the

Oxfam Collection

, a special set of gifts offered on

OxfamGifts.com

. "This is a light-hearted take on gifts that make a difference that will actually turn heads and get people laughing," said Stephanie Kurzina, Vice President for Development and Communications at Oxfam America. Oxfam and Proximity Chicago worked with Beast Chicago to produce a series of videos for an integrated marketing campaign that also includes online and TV ads as well as a presence on

Facebook

and

Twitter

. "It was truly a collaborative effort," said Beast editor, John Dingfield. "We were given a ton of footage and our editors worked closely with Oxfam and Proximity to create the Hidalgo's story." In addition to Dingfield, editors Matt Glover, Sean Berringer, Angelo Valencia and Mark Sheridan all lended their talents to the project.

Scarlett Johansson

Oxfam ambassadors Scarlett Johansson and Minnie Driver played the part of gushing Hidalgo fans for the campaign videos. "Scarlett and Minnie added the perfect amount of celebrity and comedy to the

videos

," commented Glover. "The tongue-in-cheek nature of their performances and their interaction with the Hidalgo were hilarious. It was a fun project to work on that's for a great cause." One of the videos was recently featured on the

Huffington Post

.

About Beast

Beast is one of the country's top editorial houses for commercials, music videos and web virals. With facilities in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, Beast serves a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening its doors in 2006, Beast has built an impressive and varied body of work for such clients as Harpo Films, Nike, Electronic Arts, Converse, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas.

www.beast.tv

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