Atlanta, Georgia – November 5, 2018 – The award-winning editorial house Beast, a Deluxe company, has signed Joaquin Machado to its roster in Atlanta, representing the editor for work in the Southeastern U.S.
Machado spent most of his 16-year career working out of Los Angeles, starting at Nomad and working his way up to Assistant Editor where he focused primarily on productions for Apple. He worked between Los Angeles and New York as a freelancer for Nomad and Los Angeles-based HutchCo, then began travelling extensively across markets – San Francisco, New York, Austin and Minneapolis, cutting spots for Gatorade, Toyota, Skippy, Hormel, Comcast, Subaru, EA and other global brands.
Over the years Machado has brought his talent for humor to quirky spots for Harrah’s featuring David Hasselhoff, a long-form spoof featuring ‘plastique’ see-through clothing for Fruit of the Loom, and Trolli candy spots featuring James Harden. He left a staff editor role at HutchCo to move to the Southeast in 2017 where he encountered Beast Atlanta, part of a complete post-production studio including the Company 3, Method Studios, Deluxe and Encore brands, collectively providing editorial, color and visual effects services.
“I had been looking for a place to call home in this market and as soon as I met the team at Beast and toured the facility I knew it was where I wanted to be. They produce high-end, high-quality national work and the team is really great and professional. I’m really excited to join the roster here,” Machado said.
Jen Sienkwicz, Executive Producer at Beast Atlanta, said, “We were familiar with Joaquin’s work and always thought it was exciting and different. He’s a unique creative voice in the market and we’re looking forward to bringing it to Beast clients.”
Beast, a Deluxe company, is an award-winning editorial house inspired by storytelling and innovation. The company specializes in film editing for the advertising, digital and music industries. Since 2006 Beast has serviced a global clientele that includes Nike, AT&T, Cheerios, Toys R Us, Black Eyed Peas, Linkin Park, BMW, Mercedes Benz, General Motors and other top brands. Recent projects include the Crocs “Come as You Are” campaign, Infiniti “Beyond the Numbers,” Avicii’s 360° music video “Waiting for Love” and the John Roecker feature documentary “Heart Like a Hand Grenade.” Beast has offices in New York, Los Angeles, San Francisco, Austin and Atlanta, as well as the ability to enable virtual outposts.