Irvine, CA, Feb 21, 2008â€”Multi-award winning editor Christopher Willoughby has joined forces with Shelter, a prominent, full service editorial house specializing in national, regional and local TV spots, as a partner and lead editor. In addition, Willoughby and Shelter have just completed both production and editorial on a new Del Taco spot, entitled â€œAnnoying,â€? featuring Del Tacoâ€™s â€œBeastâ€? character. The spot, which breaks today, promotes Del Tacoâ€™s crispy fish tacos, and marks the first commercial to be produced by Shelter. Stuart Shook, president/founder, Shelter, made the announcements.
NOTE: To view the new â€œAnnoyingâ€? spot, please see:
Shook said, â€œWe are thrilled that Chris Willoughby, a true industry icon, has joined Shelter, allowing us to combine our state-of-the-art facilities and eclectic environment with one of the best talents anywhere. With the addition of Chris, Shelter now has the ability to better service our full range of clientele, large and small, which include such major national and international clients as Del Taco, Lincoln Mercury and Land Rover.â€?
Added Willoughby, â€œStuart has designed and created Shelter as a company with a lot of style and a great deal of professionalism, not to mention a place offering a really fun environment. My decision to join forces with him and Shelter was an easy one. I know that by working jointly, we can now take Shelter to an even higher — and more prominent– industry leadership position.â€?
Willoughby and Shelter have just completed both production and editorial on the new â€œAnnoyingâ€? Del Taco TV spot promoting that companyâ€™s crispy fish tacos. In the spot, â€œThe Beastâ€? stands in front of a Del Taco restaurant, dressed in scuba gear, shouting through a megaphone, â€œFish taco, fish taco, fish taco, fish taco!â€? Del Taco describes their â€œBeastâ€? character as â€œthe physical manifestation of your ravenous, untamed hunger!â€?
Del Taco is the worldâ€™s second largest Mexican quick-service restaurant chain. The new â€œAnnoyingâ€? spot, the latest in Del Tacoâ€™s on-going â€œFeed the Beastâ€? campaign, breaks on Feb. 21, and will air within the U.S. Western Region.
Chris Brown, Creative Director at Brainsaw, the Tustin, CA-based ad agency that produces the Del Taco spots, said, â€œComedy spots depend on perfect timing, which makes the editorial process critical. As an editor, Chris Willoughby combines a great comedic sense with years of editorial expertise. He and Shelter gave us a hilarious â€˜Annoyingâ€™ spot, not to mention the fact that Chris even resembles the â€˜Beastâ€™ character!â€?
ABOUT CHRISTOPHER WILLOUGHBY:
Prior to joining forces with Shelter, Christopher Willoughby co-owned ARTiFACT, a new media company, and Space Division, a post production company. He is also the founder of the legendary, Hollywood-based editing/design company Two Headed Monster.
Willoughby rose to prominence in his field by combining innovative editing with stunning graphics for such major clients as Nike, Apple, Kodak, Adidas, Miller and Coca-Cola. In addition to his commercial work, he helped pioneer a new, high impact/fast-paced editorial style for very high profile music videos from such major recording artists as Michael Jackson, Madonna, Van Halen, The Police and David Lee Roth.
Willoughby is the winner of many industry awards, including the â€œMonitor Awardâ€? for â€œBest Editingâ€? for Nikeâ€™s ground-breaking, 90-second Super Bowl spot â€œHeritage.â€? He is also the recipient of multiple Clio and MTV Awards. Willoughyyâ€™s recent work includes editing commercial spots for such top directors as David Orr for Levis, and Charles Wittenmeier and Tim Skousen for Del Taco.
Founded in 2004 by Stuart Shook, Shelter offers state-of-the-art, full service post production editorial services for a broad range of top clients and advertising agencies based throughout the United States. The company has also produced and edited numerous music videos and TV commercials since its launch.
By joining forces with renowned editor Christopher Willoughby in 2008, Shelter now has the ability to offer its clients a combination of extensive industry experience with top-level creativity and customer service. Shelterâ€™s clients include Del Taco, Nissan, Toyota, Bose Corp., Lincoln Mercury, Land Rover and Motorola, among others.
Shelter is located at 18500 Von Karman Ave, Suite # 140, Irvine, CA, 92612. The phone is 949/809-2150, and on the web at