Avid Customers Demonstrate Creative Excellence

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TEWKSBURY, Mass., September 22, 2008 – Avid Technology, Inc. (Nasdaq: AVID), today announced that all of the Emmy Award winners across 31 Outstanding Picture Editing, Outstanding Sound Editing/Mixing, and Outstanding Program categories at the 60th Annual Emmy® Awards used at least one system from Avid® – or its Digidesign®, Softimage®, Sibelius® and M-Audio® brands – to create this year’s top television programming. A majority of these programs employed workflows consisting of multiple systems from the various Avid brands. In total, more than 140 nominees in 38 categories used Avid brand systems. From first-time nominees and winners such as Pushing Daisies, Damages or Flight of the Conchords, to repeat honorees such as 30 Rock, Lost or South Park, editing, audio and animation professionals continue to choose systems from the Avid family to achieve creative excellence. “Once again, our customers continue to push the envelope and demonstrate the highest level of creativity that television has to offer,� said Gary Greenfield, CEO of Avid. “We congratulate these talented professionals on their continued success at this year’s Emmy Awards. The Avid family is thrilled to have supported them in the realization of their dreams.� In recent years, it has become increasingly common for television production teams to use a range of Avid film, video, audio, animation, and broadcast solutions to meet their needs. For example, the team behind the hit TV series Lost, which received a 2008 Emmy Award for “Outstanding Sound Mixing for a Comedy or Drama Series (One-Hour)� and was nominated in several other categories, used Avid systems for editing, finishing and shared storage, and Digidesign Pro Tools® systems and M-Audio recorders and headphones to capture, mix and deliver the production’s highly realistic soundscapes. To read profiles of 2008 nominees and winners – and quotes from the creative minds behind programs such as Lost, Pushing Daisies, Deadliest Catch, Flight of the Conchords, The Simpsons, South Park, John Adams and American Idol – please visit

http://www.avid.com/emmys.asp?cmpid=emmy08pr_02

About Avid Technology, Inc. Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy award-winning products and services, visit

www.avid.com

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