AvatarLabs Expands Its Television Group--Increases Digital Marketing Projects for TV Clients Including CBS, NBC, A&E, AMC, Lifetime and Starz

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Encino, CA, November 8, 2010 – AvatarLabs, one of Hollywood’s leading online marketing agencies specializing in the creation of online media campaigns, websites, original content, and mobile applications, has expanded its Television Group, concurrent with its increased activity in new digital marketing projects for a number of major broadcast and cable television network clients. The announcement was made by Rex Cook, founder and Executive Creative Director, AvatarLabs. Mr. Cook said, “While our agency is perhaps best known for having created digital marketing for numerous blockbuster films, including ‘Avatar’, ‘Star Trek’, ‘Inception’, ‘Alice in Wonderland’, ‘The Dark Knight’ and ‘Harry Potter’, we wanted the industry to know that we are equally fortunate to be involved with many major television broadcasters. We are a full service entertainment marketing agency, and our clients are comprised of both the major movie studios as well as many prominent TV networks.� With new client CBS, AvatarLabs produced digital media campaigns promoting the series “The Big Bang Theory�, “$#*! My Dad Says�, and “Undercover Boss.� On behalf of NBC, the company created campaigns for “Parenthood� and “Outlaw.� To promote a number of cable TV shows, AvatarLabs has produced online media campaigns as well as robust social media executions for the A&E series “Lawman�, “Criss Angel Mindfreak Season 6� and “Paranormal State.� On behalf of client Starz, AvatarLabs built an iPhone game to support the show “Party Down�, as well as a video-based activity to showcase new programs for the sales team. AvatarLabs also recently developed an iPhone app for client AMC. In partnership with Lifetime Television, AvatarLabs has also released the “Kickstart Your Life� online time management tool, available at


. The tool was designed to support the premiere of Lifetime's all-new original unscripted series, "The Fairy Jobmother,� which follows host Hayley Taylor as she assists severely job-challenged families, motivating them to get back on the payroll. The online tool helps calculate hours spent on time wasting activities, and provides the necessary suggestions to get users focused on repurposing their wasted time in a more meaningful way towards achieving their goals. ABOUT AVATARLABS: AvatarLabs is an award-winning, full-service digital agency founded in 2001 to push the boundaries of motion graphics, interactive design and front/backend technology. Its expertise includes mobile apps, online advertising, websites, games, social media, viral marketing, digital marketing strategy and content production. The agency has created innovative digital ad campaigns and sites for films such as “Avatar� and “Alice in Wonderland.� AvatarLabs-created mobile apps, such as Terminate Me, Monsters Vs. Aliens and Rhythm Racer 2, have received over 3.5 million downloads in the iPhone App store. For more information, visit


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