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Encino, CA, September 27, 2006- Two executives from AvatarLabs, a full-service motion graphics and online design studio for the entertainment industry, will make a special presentation entitled “Think. Create. Play” during the upcoming “Rich Media Entertainment Fest” presented by FITC Hollywood. The executives from AvatarLabs will speak from 5-6 PM on Oct. 6th at Universal Studios/Hollywood. (Address is: 4222 Vineland Ave, Hollywood, CA, 91602)

Rex Cook, founder/Chief Creative Director, and Aaron Buchanan, Flash Developer, for AvatarLabs, will speak on the proliferation of “rich media.” AvatarLabs specializes in the creation of online rich ads, which are designed to offer Internet users additional information and interactive features while promoting major movie releases. With online advertising spending now exceeding that of print advertising, studios are beginning to embrace these new types of Internet ads as highly creative and immersive marketing tools which can translate the interest of potential theater-goers into box-office ticket sales. These rich ads appear on Yahoo, MSN, AOL, Google and other major Internet destinations.

For more information about this event, please visit:



Over the past five years, FITC has established itself as the premiere North American conference for rich media development, particularly with Flash. Drawing on global leaders in Flash and rich media, FITC has provided its audience of developers, designers and educators with top-quality content and created a vibrant hub of creativity and networking. Now, with the explosion of rich media and entertainment-driven Flash content, FITC is expanding to Hollywood, the capital of entertainment and rich media, providing a direct bridge from the key content industry drivers to the masters of the best technology to deliver that content. FITC Hollywood is the first conference to bridge this gap, helping to foster an already exploding nexus of creativity and content in Southern California, and laying the groundwork for the future in which digital interactive interfaces surround us.


Rex Cook founded Avatarlabs in 2001. An award-winning designer and creative director with over 11 years experience in motion picture graphics and advertising, he has been responsible for a wide variety of high profile projects. He designed the theatrical motion logos for Warner Brothers and Imagine Films, created trailer graphics for hundreds of major films such as "Harry Potter and the Sorcerer's Stone" and "Independence Day" and produced main titles for dozens of films including "Batman Forever", "Sugar & Spice", "Sleep Over" and more.

As chief Creative Director, Rex specializes in synthesizing the different levels and platforms of the unique on-line user experience into a coherently unified design. He utilizes the technological and creative expertise of his hand-picked team of designers and developers to provide inspired and exceptional solutions for the online channel.


Aaron Buchanan is a Flash developer at AvatarLabs, based in Los Angeles. He has been working on compelling user interfaces based on the Flash Platform since 2000. His recent work has focused on approaching the challenges of interactive advertising. His list of accolades include over 23 awards and publications, with features in two Taschen WEB DESIGN books. His background ranges from eHarmony to Universal's Break-Up Movie and everything in between. Clients include Disney, Sony Pictures, Warner Brothers, Fox, Paramount, Universal Pictures, eHarmony, and Epson. Aaron is also an Adobe Certified Professional.


Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is a full-service motion graphics and online design studio with solid relationships with the marketing divisions of every major Hollywood motion picture studio. Mr. Cook is the 2006 winner of a DGA “IMAC” (Internet Movie Advertising Creative Showcase) Award for Creative Excellence.

Recent AvatarLabs projects have included creating online theatrical advertising campaigns for the upcoming feature films “Black Dahlia” and “Man of the Year” from Universal, “Flicka” and “The Marine” from Fox, and “Marie Antoinette” from Sony, along with those for the recent films “Miami Vice”, “King Kong”, “The Break-Up”, “My Super Ex Girlfriend”, “The Omen”, “Chicken Little”, “Chronicles of Narnia”, “Ice Age 2”, “ATL”, “The Ant Bully” and “The Wild.”

AvatarLabs is located at 16838 Addison Street, Encino, CA, 91436. The phone is 818/728-6778. For more information, please visit



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