Los Angeles, CA, March 23, 2009 â€“AvatarLabs, one of Hollywoodâ€™s leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, announced today the U.S. launch of the â€œMonsters vs. Aliensâ€? iPhone and iPod Touch application on Apple’s App Store in support of the upcoming theatrical release from DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement.
There are two versions of the app available now on the Apple App Store. The LITE version is a free download that allows users to learn more about the film, watch videos, view downloadable film stills and find show times at nearby theaters. There is also a special interactive sneak peek of one of the filmâ€™s Monsters: B.O.B., the indestructible gelatinous mass hidden from the public eye by the government.
â€œâ€™B.O.B.â€™ is one of our favorite characters from the film,â€? says Mr. Cook,
â€œso we jumped at the chance to feature him in the app. Heâ€™s funny and gelatinous, which makes him exciting to animate, and perfect to play with for kids of all ages.â€?
Users can also purchase the FULL app to receive a B.O.B. Bundle suite of activities, including:
â€¢ A soundboard with over 30 B.O.B. Blurbs
â€¢ More ways to play with B.O.B. â€“ from swiping and
poking to â€œeye-poppingâ€? experiences
â€¢ Containment Center-tainment featuring â€œB.O.B.
Saysâ€? and â€œMonster Matchâ€? (with unique
character cards and additional B.O.B. sound clips) and 4 levels
of B.O.B.â€™s favorite game: â€œ52 Pickupâ€?
The B.O.B. apps are designed to take advantage of Apple’s innovative Multi-Touch user interface and accelerometer, including tapping, tilting and shaking the device.
Both the free â€œMONSTERS VS. ALIENSâ€? B.O.B. app, and the B.O.B. Bundle app for sale at $ 1.99 are available at:
The free â€œMONSTERS VS. ALIENSâ€? B.O.B. app is also available here:
The â€œMONSTERS VS. ALIENSâ€? B.O.B. Bundle for sale at $1.99 is also available here:
â€œWe are very excited to launch these apps,â€? Cook adds, â€œBringing DreamWorks Animationâ€™s â€˜Monsters vs. Aliensâ€™ to the iPhone and iPod Touch means people can interact with the brand and its most popular character, wherever they are. Not only will this create more goodwill towards the brand, but it will also act like viral marketing, with friends and family being introduced to the character via this very fun and interactive medium.â€?
ABOUT â€œMONSTERS VS. ALIENS:â€?
â€œMonsters vs. Aliensâ€? is the latest film from DreamWorks Animation and marks the companyâ€™s first feature film to be produced in stereoscopic 3D technology. When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. Alerted to the threat of this new monster, the military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of other monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus.
Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, The President is persuaded by General W.R. Monger to enlist the motley crew of Monsters to combat the Alien Robot and save the world from imminent destruction.
Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywoodâ€™s most successful online marketing, mobile and gaming agencies. The company is the winner of two 2008 Digital Movie Advertising Creative Showcase Awards, a 2008 â€œOMMAâ€? Award, and four 2008 W-3 Awards, adding to a plethora of previously-won industry awards and honors.
AvatarLabs was recently behind the online promotional campaign for â€œWatchmenâ€? and is currently working on an upcoming iPhone campaign promoting â€œTerminator Salvation.â€? In addition, the company was also involved in the online marketing behind such major hit films as â€œThe Dark Knight,â€? â€œWall-E,â€? â€œSlumdog Millionaireâ€? and â€œThe Curious Case of Benjamin Button.â€? Please visit
or call (818) 784-2200