Automatic Duck and Autodesk at IBC 2006 - Creative Planet Network

Automatic Duck and Autodesk at IBC 2006

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IBC, AMSTERDAM, (September 8, 2006) - Automatic Duck (

www.automaticduck.com

), the creators of Timeline Integration Engine software for digital media artists, today announced that it has completed a joint development initiative with Autodesk to create a custom timeline import technology for Autodesk‘s high-end editing and finishing systems. As a result of this joint effort, Autodesk will begin shipping its newest versions of the Autodesk Smoke and Autodesk Fire editing and finishing systems, as well as the Autodesk Backdraft Conform media management and background I/O solution with customized, integrated Automatic Duck technology for importing AAF files directly from Avid editing systems.

This new capability will dramatically simplify and accelerate the traditional workflow for artists, enabling them to import content from Avid editing systems, with edits, layers and effects intact, from within the Autodesk application.

“There‘s nothing more disruptive to the creative thought process than a disjointed or interrupted workflow. Mixed environments that combine offline editing with mastering solutions are a reality in our industry. Automatic Duck has built a solid reputation for itself by reducing creative barriers and seamlessly connecting these workflows,” said Bill Roberts, director of product marketing, Autodesk. “Our mission is to develop the finest interactive creative tools for our customers, and with that comes a commitment to a constantly improved workflow. Working with Automatic Duck to integrate their proven timeline translation technology directly into the Smoke and Fire workflow is a big win for our customers.”

“This joint development initiative is a significant validation of the impact we‘ve had on the digital media editing and design industry,” added Wes Plate, president of Automatic Duck. “We‘ve enjoyed a growing, loyal base of users -editors and artists who have come to rely on our products to simplify their workflow. However with this announcement, one of the industry‘s most iconic contributors to design innovation has also embraced our approach. It‘s partnerships like this that yield tremendous productivity and creative workflow gains for customers.”

The joint development effort of Autodesk and Automatic Duck has resulted in significant workflow enhancements for Autodesk editing system users. Smoke, Fire and Backdraft Conform now offer integrated support for:

• Sequences containing multiple video and audio tracks

• All standard- and high-definition formats (NTSC, PAL, HD1080, HD720)

• All frame rates (23.97, 24, 25, 29.97, 59.94)

• Various transition types, including dissolve and wipe

• Numerous effect types with keyframes including: Motion Effect, Picture-In-Picture, Flip-Flop, Resize, etc

• Audio level

Autodesk will be demonstrating its newest version of Smoke in its stand #7.420 at IBC in Amsterdam next week where attendees can see first-hand the benefits of the integrated Automatic Duck plug-in.

About Autodesk

Autodesk, Inc. (NASDAQ: ADSK) is a Fortune 1000 company, wholly focused on ensuring that great ideas are turned into reality. With seven million users, Autodesk is the world's leading software and services company for the manufacturing, building, infrastructure, wireless data services and media and entertainment fields. Autodesk‘s solutions help customers create, manage and share their data and digital assets more effectively. As a result, customers turn ideas into competitive advantage by becoming more productive, streamlining project efficiency and maximizing profits.

Founded in 1982, Autodesk is headquartered in San Rafael, California.

About Automatic Duck

Automatic Duck is the pioneer of Timeline Integration Engine technology and leads the content creation marketplace with powerful solutions for seamless, comprehensive timeline translation capabilities between Avid, Adobe After Effects, Combustion, Discreet Smoke, Final Cut Pro, Motion and Quantel via XML, OMF and AAF. For more information on Automatic Duck‘s unique Timeline Integration Engine technology, please visit

www.automaticduck.com

.

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