audioEngine's Partner/Mixer Tom Goldblatt recently wrapped the first spot of the rollout for Captain Morgan's newest high profile multimedia campaign, "To Life, Love and Loot" via agency Anomaly and editorial company Rock, Paper, Scissors.
Long known for its old
Got A Little Captain In You?
campaign and tagline, the rum brand has completely revamped its approach and created a new, pumped-up campaign titled
To Life, Love and Loot
. The sleek tongue-in-cheek spot, directed by Oscar winner Tom Hooper ("The King's Speech"), was shot off the coast of Spain and features two galleons about to engage in a maritime battle.
In the spot, the Captain is shown resting below deck when he awakens to commotion above, as the slow build of adrenaline in the music composition by Pull Music sets in. The Captain appears from below and steps to walk the plank to an attentive audience on both vessels, then performs a perfectly executed and complicated dive to thunderous applause from both sides, ending with him and the other ship's crew celebrating happily together and ceasing to fight. This 76 second piece can be viewed on the Captain Morgan Website, and the spots
(:30 and :60) and
(:15 and :30) are airing. The campaign will end with an additional television spot,
(:30 and:60), which is slated to air soon.
Producer Jessie Meade noted that because of Goldblatt's longstanding relationship with both Anomaly and Rock, Paper, Scissors, it was the ideal job for audioEngine: "Andrew and Tom work very well together, which really helped as there was such a tight schedule on this job. In fact, to meet the tight deadline, they ended up working on the web version till 2am the day of the actual web launch."
"Besides the fact that I always love working with everyone from Anomaly and RPS, I was very excited to meet and work with Tom Hooper as well, who was very involved with the final audio mix as well," said Tom Goldblatt. "He was very down to earth, and fostered a great give-and-take of ideas, which I really think is reflective of the final mix."
In addition to completing the web spot, the company completed the three radio spots, and is slated to work on the TV spots.
Client: Diageo Americas
To Life, Love, Loot
Ride Home, Dive, Glass
Air Date: May 2011
Art Director: Jon Zast
Copywriter: Andy Carrigan
CD: Mike Byrne
Producer: Andrew Loevenguth
Prod Company: Smuggler
Director: Tom Hooper
EP(s): Brian Carmody/ Patrick Milling Smith
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Aaron Tompkins
Producer: Helena Lee
Telecine: Company 3
Colorist: Tim Masick
Post/Effects: Framestore NY
Senior Producer: Satoko Iinuma
VFX supervisors: Jonathan Hairman, Andy Rowan-Robinson
Lead Flame artist: Ben Cronin
Flame: Murray Butler, David Forcada, Miyuki Shimamoto
Flame Assists: Sabrina Tenore, Mayuko Saito
CG lead: Andy Rowan-Robinson
CG artists: Michitaka Inoue, Jessenia Nauta, Chris Caulfield, Tyler Heckman,
Jenny Bichsel, Jesse Flores, Christina Lum
Audio Post: audioEngine
Mixer: Tom Goldblatt
Producer: Jessie Meade
Executive Producer: Sharon DiTullio-Tepper
Sound Design: Noises Digital
Sound Designer: Kim Christensen
Shoot Location: Madrid, Spain
Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum and composer Jason Camiolo.
audioEngine contact: Sharon DiTullio-Tepper -
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