audioEngine Sails The Seas with Captain Morgan and Oscar Winning Director Tom Hooper

Author:
Publish date:
Updated on
Image placeholder title

audioEngine's Partner/Mixer Tom Goldblatt recently wrapped the first spot of the rollout for Captain Morgan's newest high profile multimedia campaign, "To Life, Love and Loot" via agency Anomaly and editorial company Rock, Paper, Scissors.

Long known for its old

Got A Little Captain In You?

campaign and tagline, the rum brand has completely revamped its approach and created a new, pumped-up campaign titled

To Life, Love and Loot

. The sleek tongue-in-cheek spot, directed by Oscar winner Tom Hooper ("The King's Speech"), was shot off the coast of Spain and features two galleons about to engage in a maritime battle.

In the spot, the Captain is shown resting below deck when he awakens to commotion above, as the slow build of adrenaline in the music composition by Pull Music sets in. The Captain appears from below and steps to walk the plank to an attentive audience on both vessels, then performs a perfectly executed and complicated dive to thunderous applause from both sides, ending with him and the other ship's crew celebrating happily together and ceasing to fight. This 76 second piece can be viewed on the Captain Morgan Website, and the spots

Dive

(:30 and :60) and

Ride Home

(:15 and :30) are airing. The campaign will end with an additional television spot,

Glass

(:30 and:60), which is slated to air soon.

Producer Jessie Meade noted that because of Goldblatt's longstanding relationship with both Anomaly and Rock, Paper, Scissors, it was the ideal job for audioEngine: "Andrew and Tom work very well together, which really helped as there was such a tight schedule on this job. In fact, to meet the tight deadline, they ended up working on the web version till 2am the day of the actual web launch."

"Besides the fact that I always love working with everyone from Anomaly and RPS, I was very excited to meet and work with Tom Hooper as well, who was very involved with the final audio mix as well," said Tom Goldblatt. "He was very down to earth, and fostered a great give-and-take of ideas, which I really think is reflective of the final mix."

In addition to completing the web spot, the company completed the three radio spots, and is slated to work on the TV spots.

Captain Morgan
Captain Morgan
Captain Morgan

Visit audioEngine

Credits

Client: Diageo Americas

Spot Title:

To Life, Love, Loot

(featured),

Ride Home, Dive, Glass

Air Date: May 2011

Agency: Anomaly

Art Director: Jon Zast

Copywriter: Andy Carrigan

CD: Mike Byrne

Producer: Andrew Loevenguth

Prod Company: Smuggler

Director: Tom Hooper

EP(s): Brian Carmody/ Patrick Milling Smith

Editorial: Rock Paper Scissors

Editor: Adam Pertofsky

Asst Editor: Aaron Tompkins

Producer: Helena Lee

Telecine: Company 3

Colorist: Tim Masick

Post/Effects: Framestore NY

Senior Producer: Satoko Iinuma

VFX supervisors: Jonathan Hairman, Andy Rowan-Robinson

Lead Flame artist: Ben Cronin

Flame: Murray Butler, David Forcada, Miyuki Shimamoto

Flame Assists: Sabrina Tenore, Mayuko Saito

CG lead: Andy Rowan-Robinson

CG artists: Michitaka Inoue, Jessenia Nauta, Chris Caulfield, Tyler Heckman,

Jenny Bichsel, Jesse Flores, Christina Lum

Audio Post: audioEngine

Mixer: Tom Goldblatt

Producer: Jessie Meade

Executive Producer: Sharon DiTullio-Tepper

Music: Pull

Sound Design: Noises Digital

Sound Designer: Kim Christensen

Shoot Location: Madrid, Spain

About audioEngine

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper -

sharond@audioengine.net

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

Related

Boom Library Sound Effects & Plugins

Henri Rapp uses BOOM Library Effects & Plugins

Working with BOOM Library products has helped speed up my Sound Design & Audio Post-Production workflow. Their massive collection of high quality sound effects, ambiences, & plugins keeps me working quickly when creating the soundscape for Films, Documentaries, & Commercials.