audioEngine’s DiFondi Sweetens AT&T for BBDO NYC

Publish date:
Image placeholder title

Continuing a string of recent work for high-profile brands including Budweiser, Southern Comfort, and Converse, audioEngine mixer Rob DiFondi handled a stirring audio complement for AT&T

Paper Dolls

, a touching artistic portrayal of a jet-setting businessman who stays close to his family via his cell.

The spot stars a paper doll man thrust into the role of a homesick, airport-hopping, rolling-luggage-dragging traveler who sneaks texts to his kids in board meetings and keeps his spirits high in endless airport queues with quick calls home. The spot culminates with an extraordinary sequence of the flat orange character multiplying in an endless connected paper string across the nation, from an airport curb to his family in their distant home, symbolizing the personal connection that AT&T's enormous service range allows.


Visit audioEngine
View Media


Client: ATT

Spot Title:

Paper Dolls

Air Date: October 2010

Agency: BBDO NY

Chief Creative Officer: David Lubars

ECD: Greg Hahn

CD: Ralph Watson

Copy: Peter Alsante

Copy: Matthew Zaifert

Producer: Diane Hill

Prod Co: Biscuit Filmworks

Director: Noam Murro

DP: Toby Irwin

EP: Shawn Lacy

Producer: Laure Stevens

Editorial Co: Bikini Edit

Editor: Avi Oron

Producer: Gina Pagano

Post/Effects Co: Animal Logic

Music Co: The Ski Team

Composer: Donny Dykowsky

Audio Post Co: audioEngine

Mixer: Rob DiFondi

Shoot Location: LA

About audioEngine

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum, Hillary Kew Martell and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper -

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)



Immersive Digital Experiences Alliance (IDEA) to Create Specifications for Next-Gen Immersive Media, Including Light Field Technology

The Immersive Digital Experiences Alliance (IDEA) will launch at the 2019 NAB Show with the goal of creating a suite of royalty-free specifications that address all immersive media formats, including emerging light field technology. Founding members, including CableLabs®, Light Field Lab Inc, Otoy, and Visby, created IDEA to serve as an alliance of like-minded technology, infrastructure, and creative innovators working to facilitate the development of an end-to-end ecosystem for the capture, distribution, and display of immersive media.


NextRadioTV Deploys Extensive MediorNet Routing Solution From Riedel Communications

NextRadioTV has deployed a large-scale MediorNet real-time signal network from Riedel Communications to serve as the backbone for the broadcaster's brand-new audiovisual infrastructure. The 204-node MediorNet system has been installed in the new NextRadioTV facilities on the Paris campus of the Altice Group, which acquired NextRadioTV in 2016, to support signal distribution, routing, and processing over a single decentralized real-time network.