Audio-Technica, a leading innovator in transducer technology for over 45 years, has announced the appointment of Doug Swan to the position of Director of Sales, MI/Pro Audio. Michael Edwards, Vice President Professional Markets, made the announcement and indicated that Swan’s appointment will serve to propel A-T toward continued growth in the Musical Instrument and Professional Audio market sectors.
In his new position, Swan will be responsible for the overall management of the MI and Pro Audio channel within Audio-Technica. He will focus on driving sales for A-T U.S. and its dealer network by working closely with A-T’s internal sales force and their accounts, as well A-T’s independent manufacturer’s representatives. Additionally, he will be developing new sales programs that will allow all dealers to grow and maintain even more profitability.
With an impressive background in music and business, Doug is a very experienced MI and Pro Audio industry professional who has lived in California and Florida for most of his adult life. In addition to managing his own rep firm, his previous positions have included sales and marketing responsibilities for Sennheiser USA and the Roland Systems Group.
“Doug is an industry veteran who has a rich history in both MI and Pro Audio,” stated Michael Edwards. “His extensive background in music, business and retail sales makes him uniquely qualified not only to lead our sales team, but also to work closely with and reinforce our unparalleled commitment to our dealers and end users. We welcome Doug to the Audio-Technica family, and I look forward to working with him.”