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Audio Design Desk and Frame.io Develop Integration to Redefine Audio Workflows

Tight integration between add.app and Frame.io significantly speeds and enriches audio for video workflows, enabling creators to efficiently collaborate on cinematic audio, sound effects, design and music for video from anywhere in the world. Audio Design Desk launches new importer and perpetual licensing in new update.

Los Angeles, CA – August 18, 2020 – Audio Design Desk, the award-winning creative tool that has revolutionized how artists create audio for video, has just launched a brand new integration with Frame.io, the world’s leading video review and collaboration platform. The deep integration enables a seamless roundtrip experience between the two platforms. Users can pull video assets and frame-accurate comments directly from Frame.io into Audio Design Desk for creating sound and music for video, and they can upload their work to Frame.io for collaborative review and feedback without ever leaving the timeline. Along with the new integration, the company is releasing new updates in v1.3 of the platform, dubbed Audio Design Desk Collaborate, which includes an optimized codebase that increases performance by up to 70%, a modernized AI-assisted importer, and perpetual licensing.

Audio Design Desk and Frame.io were built for one another because they were both invented to enhance and streamline your workflow,” comments Gabe Cowan, co-founder and CEO of Audio Design Desk. “Sound is half of what you see, and with add.app you can create sound for video at the speed of thought. But imagine if you could take this incredible creative tool and collaborate with people all around the world to get their ideas without ever leaving your timeline? This is now possible with the Frame.io integration. Using Frame.io’s Version Stacks, clients can now review and compare different sound and music cues against one another from virtually any online device, anywhere in the world.

Plus, we’re releasing a number of new features and updates in v1.3, including a rewrite of the underlying audio code, which now performs up to 70% faster, a more powerful importer, and perpetual licensing for our platform, one of the biggest requests from our community.”

Cinematic Audio. Redefined. For Free. 

Audio Design Desk now integrates with Frame.io to enable a seamless, roundtrip workflow between the two apps. Connect the two to import video assets and frame-accurate comments directly from Frame.io into add.app to quickly add sound effects, audio design and music for video. Users can pull from add.app’s library of 2,500 free sounds (or 25,000 for paying customers) or import their own sounds to build immersive soundscapes for their videos using add.app’s AI-assisted creative tools. Export and upload your sound-designed video to Frame.io for review, then back into add.app, with notes, when the review is complete. Using Frame.io’s Version Stacks, add.app artists can provide options for their clients so they can compare, side-by-side, different sound design or music cues options. 

Because add.app understands the exact moment sound meets image, tweaking sounds based on client or team feedback is incredibly simple; one effect can be swapped out for another, intensity can be pushed up or down, or an entire selection of sounds can be changed from one genre to another with a single click – without ever losing sync. With its rapid workflow and replacement tools, creators can quickly and easily create multiple versions in less time than it would typically take to create a single one. 

I love this integration. Audio Design Desk uses two key concepts to deliver its creative experience: real time, frame-accurate, keyboard shortcuts for adding sound effects, and a robust AI backend. A user can search for their desired feel, come back with entire sound sets, test and review in Frame.io, set their markers, and then swap entire soundscapes on the fly. It’s an incredibly smooth integration that fits perfectly with Frame.io,” states Max Baehr, Developer Relations and Partnerships at Frame.io. 

Audio Design Desk makes composing music, sound design, and sound effects faster and easier than ever before, whether for film and TV, animation, advertisements, podcasts and more. 

Audio Design Desk Collaborate Introduces Perpetual Licensing 

The latest update to the revolutionary sound design app, Audio Design Desk Collaborate now offers customers the option to purchase a software license outright, otherwise known as perpetual licensing. Under this model, customers pay one price upfront, and will have the option to upgrade at a significantly discounted price for full point upgrades. Perpetual add.app licenses are available for $399. 

Request an NFR License to Review Audio Design Desk

Members of the press can request a Not For Resale (NFR) license to review Audio Design Desk. For more information or to schedule a demo with an expert from the add.app team, contact Megan Linebarger at megan@zazilmediagroup.com

About Frame.io

Frame.io is the world’s leading cloud-based video collaboration platform, designed to streamline the entire creative process by centralizing all media assets—and all feedback—in one secure place that’s easily accessible from anywhere in the world. Frame.io integrates with major professional video tools, acting as the hub of the entire creative ecosystem. Conceived and designed by video creators, the UI is intuitive and flexible that’s grounded within a powerful platform along with a collection of award-winning iOS apps for both the iPhone and iPad. The world’s leading creators and innovators trust Frame.io every day to help power their creative workflows, including Turner Broadcasting, Disney, NASA, Snapchat, BBC, BuzzFeed, TED, Adobe, Udemy, Google, Fox Sports, Media Monks, Ogilvy, and VICE Media.

Frame.io’s purpose is to allow everyone involved in the creative process to collaborate as if they’re all in the same room, no matter where they are in the world. Frame.io redefines the modern creative workflow.

Frame.io is backed by industry heavyweights including Accel, FirstMark Capital, SignalFire, Shasta Ventures, and Insight Partners. To learn more please visit http://frame.io. Watch: What is Frame.io?

About Audio Design Desk

Audio Design Desk (add.app) is to sound and music for video what Pro Tools was to the tape machine. It’s an entirely new creative tool that artists can play like an instrument, revolutionizing the process of adding music and sound effects to picture and cutting down what can typically be a day-long project to just a few minutes. It comes bundled with over 20,000 sounds embedded with patent-pending Sonic Intelligence™, using AI-assisted content creation tools to enable filmmakers, sound designers, composers, and creators to produce cinema-quality compositions at the speed of thought, giving them a level of creative control that is unmatched by any other software. 

Audio Design Desk won a National Association of Broadcasters Best Of Show award, was a top-tier finalist at Startupfest 2020, and is currently shortlisted for the 2020 SXSW Innovation Awards and the 2020 SaaS Awards. Audio Design Desk is being used for film and episodics on Hulu, Amazon and Netflix. Visit https://add.app/ to learn more.

Press Contact

Megan Linebarger

(e) megan@zazilmediagroup.com

(c) +1 (617) 480-3674

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