Atomos Connect Converters Win Star Award at IBC 2011 - World's smallest converters - 3G ready and with Atomos's patent pending Continuous Power technology - are the ultimate battery-powered, in-the-field converter tool for any situation.

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[caption id="attachment_25409" align="alignnone" width="300" caption="Connect H2S (HD-SDI to HDMI Converter)"]

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Melbourne, Australia - October 16, 2011

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Atomos

is proud to announce that Connect micro converters are the recipient of a 2011 STAR (Superior Technology Award Recipient) Award given by the editorial staff of TV Technology Europe magazine at the 2011 IBC convention. The STAR Award (Superior Technology Award Recipient) is designed to celebrate and showcase the preeminent technological innovations available to the broadcast industry. TV Technology Europe's editor reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then chose 25 winners. "STAR awards are given to interesting new products that help a user save money or accomplish a task in an easier way," said Mark Hallinger, Editor of TV Technology Europe. "The products selected help advance the industry - some were chosen because of technical novelty or innovation, some because they filled an important gap in the production or transmission chain, and some because they were just cool products." Despite the company being only one year old, Atomos has already received numerous industry awards. Beginning with the company's launch at IBC 2010 when its flagship product, the Ninja, a portable touchscreen HD recorder, monitor and playback device for use with HDMI cameras, received the TVB Europe Best of Editors award for outstanding product at IBC 2010. Just half a year later at the company's premiere NAB exhibition in April, 2011, Atomos was honored with multiple awards for the Ninja and Atomos' second product - Samurai (for use with HD-SDI cameras). Ninja was honored with the MARIO Award from TV Technology Columnist Mario Orazio and the 2011 BCPVA Video Innovation Award. Samurai received the prestigious Pick Hit award from Broadcast Engineering. "We are extremely proud that the new Connect converters join our other award-winning products, Ninja and Samurai. Connect converters, have been recognized so quickly by industry professionals, IBC attendees and the press, who appreciate the high quality of these new industry-transforming products," said Jeromy Young, CEO and co-founder, Atomos. "We appreciate the diligence by the judges who reviewed the large number of amazing new products at IBC 2011 and would like to thank them for this prestigious award. Their recognition of the hard word done by the Atomos team is greatly appreciated. We are proud to bring new products that will make a difference to videographers worldwide!" About Connect Connect converters are the ultimate portable, battery-powered conversion tool designed to simplify video interconnections anywhere and everywhere. There are two models: S2H Connect Converters convert HD-SDI to HDMI and H2S Connect Converters convert HD-SDI to HDMI. They remove Pulldown (reverse-telecine) where necessary, and include an inbuilt test pattern and audio tone generation for confidence - all in a compact, rugged and modular form-factor. Connect converters will be available at the end of 2011 for $379AUD/$349USD/€249/£219. About Ninja Ninja is a portable touchscreen HD recorder, monitor and playback device that captures video direct to Apple ProRes from any camera with an HDMI output onto low-cost, removable 2 1/2 inch hard disks. It eliminates the need for capture cards and wasted time logging and capturing by avoiding the lossy, time consuming capture to edit process. Ninja is shipping worldwide now and is available now for just $1100AUD/$995USD/€795/£695. About Samurai Samurai is the second of Atomos' industry-transforming external Apple ProRes video recorders, working with any camera with an HD-SDI output. Samurai packs masses of power into a rugged, portable device that records, monitors, and instantly plays back ready-to-edit, visually-lossless Apple Pro Res files and has bigger touchscreens and multi-camera support. Samurai will be available in early October from resellers worldwide for just $1695AUD/$1595USD/€1145/£995. About TV Technology Europe TV Technology Europe is the region's leading magazine for broadcast technology. The magazine is published by NewBay Media. See

www.nbmedia.com

. About Atomos Atomos improves the working lives of videomakers by designing cutting-edge, affordable tools that make the best possible use of recent advances in hardware and software. Based in Australia, Hong Kong, and UK, and with a worldwide distribution network, Atomos has a range of groundbreaking products lined up for release over the coming months and years. Further product information can be found at

www.atomos.com

.

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