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ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab

New Rentals Deliver Ultimate Financial Flexibility to Today’s Adaptable Workforce


, the leading global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows, announced today that the ASSIMILATE Store now provides on-set professionals and DI artists with the option to rent its SCRATCH and SCRATCH Lab software for as little as a day, or as long as three months. These new rental options allow artists to pay for SCRATCH and Lab only when they need it – offering incredible financial flexibility as they face constantly evolving production and post-production landscapes. The ASSIMILATE Store is a unique on-line marketplace to discover, evaluate, and purchase SCRATCH, SCRATCH Lab, third-party software and selected hardware accessories.

“SCRATCH Lab drove innovation into the production dailies world because it was the first product that delivered all the power and flexibility of a world-class dailies system at a price on-set professionals could afford,” said Steve Bannerman, VP of Marketing at ASSIMILATE. “And today we’re making it even easier, yet again. SCRATCH Lab is the first production dailies product to offer true pay-as-you-use rental options that are available online anytime, anywhere. It can’t just be about product speeds and feeds anymore. It has to be about fitting the new way on-set professionals work – making them more productive and helping them make money.”

SCRATCH and SCRATCH Lab Rental Options
Effective immediately, The ASSIMILATE Store offers innovative rental options for both SCRATCH and SCRATCH Lab that allow artists to pay for the software only when they need to use it. Artists are now able to activate their SCRATCH or SCRATCH Lab license for one day, one week, one month, or 3 months. Pricing for rental license activation is as follows (all prices are USD and include maintenance and support during the activation period):

1 Day – $50 1 Day – $150
1 Week – $250 1 Week – $800
1 Month – $650 1 Month – $2,100
3 Months – $1,800 3 Months – $6,000

The new rental options are only available through the ASSIMLATE Store with a major credit card or PayPal account. In addition, all rental customers are now able to view, manage and extend their licenses through the new My ASSIMILATE online portal (


SCRATCH Digital Workflow Tools

ASSIMILATE’s SCRATCH end-to-end data workflow — from dailies, to conform, color-grading, compositing, and through to finishing — and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65 and F55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. All versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, pricing and sales, visit

ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OSX, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, Go Pro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE is a privately held company, with headquarters in Santa Clara, California, USA, with offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more, visit