ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows

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ASSIMILATE (www.assimilateinc.com)

, the leading provider of powerful post-production tools for digital workflows, today announced

SCRATCH Lab

, the industry’s first Digital Lab tool specifically designed to meet the unique requirements of on-set and visual effects dailies ecosystems. Available on

Mac OS X and Windows 7

, SCRATCH Lab is a comprehensive end-to-end digital solution for the review, versioning, color correction, conform and deliverables for on-set and VFX dailies pipelines. Priced at $4,995 USD, Lab’s flexible design enables it to handle the unique workflow complexities that each production requires. SCRATCH Lab is paired in the product line with the new version 6 of SCRATCH, ASSIMILATE’s high-performance, digital cinema and broadcast finishing tool for RED and other digitals workflows. First and foremost, SCRATCH Lab is fast. Featuring real-time playback and review of 2K, 4K and 5K media, instant conform and highly interactive color grading, Lab delivers industry-leading tools within a powerful and consistent user interface. It unifies a broad range of native camera and other input formats, such as RED Epic 5K, ALEXA ARRIRAW and DSLR RAW, and outputs to any popular deliverable format, including DPX, DNxHD MFX and ProRes. SCRATCH Lab also offers full 3D stereo support, controls for image and convergence adjustments, plus full dual stream playback. “While many major features, like Thor and Pirates Of The Caribbean: On Stranger Tides, have built dailies pipelines around SCRATCH, we are now offering this same battle-tested capability in the industry’s first Digital Lab tool designed, tuned and priced for the different dailies ecosystems,�

said Steve Bannerman, ASSIMILATE VP of marketing.

“SCRATCH Lab helps solve the most important problem we hear from our artists: it helps them meet critical deadlines. With Lab you can input anything you want, and output to every format that matters. All the tools you need are in one product, at a realistic price.�

SCRATCH Lab’s comprehensive toolset and functionality includes:

• Broad range of input/output formats for 2D/3D stereo, native RED RAW.R3D, ARRI RAW, Phantom, Panasonic P2, DSLRs, plus MXF, AVCHD, DPX, MXF and QT ProRes • Real-time playback at up to 5K and beyond • Audio sync • Unlimited, non-destructive versioning • Fast, accurate and flexible conform with Dual-View, Half-Mix and Side-by-Side comparisons, plus Quick Keys for moving through timelines and edit tools for shot manipulation • Sophisticated, interactive color grading tools • Support for Avid Artist Series and Tangent Wave and CP 200 panels • Powerful, integrated 3D stereo tools • Automated deliverable templates to simultaneous outputs based on format, metatdata, and LUTs/grades

Michael Wrightson, director of operations UK, at Prime Focus in London, said,

“With the announcement of SCRATCH Lab, ASSIMILATE is proving how close it is to the changing needs of the production and post production markets. As a busy VFX vendor we welcome the announcement of this new VFX dailies tool. Harnessing SCRATCH’s best-in-class conforming capabilities, SCRATCH Lab will help us to manage the complex challenges our commercials and features artists face every day.� ASSIMILATE is advancing its position of price-performance leadership, with SCRATCH Lab for Mac and Windows at $4,995 USD, and SCRATCH v6 for Mac and Windows at $17,995 USD. Both products will ship during Q2 2011. ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s products, running on Windows and Mac OS® X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH® data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab™ delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network.

To learn more please visit www.assimilateinc.com

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