When you’re serving some of the best seafood, steak and cocktails in the city, everything about the dining experience has to feel high end. When Ocean Prime restaurant in Phoenix, Arizona upgraded its sound system this past summer, it ensured the audio performance in its dining spaces set a top-of-the-line tone with solutions powered by Ashly Audio.

Ocean Prime quickly, easily and effectively upgraded the audio quality for its diners by adding two Ashly PEMA 8250.70 eight-channel network amplifiers with built-in Protea™ Matrix Digital Processors, along with 12 Ashly neWR-5 network wall-mounted controllers to the restaurant’s sound system.

“Once we had the system upgraded the general manager came in and was absolutely blown away by how much better it sounded,” said Lee Collett, President of Bicco Systems, which provided integration of the system for the Ocean Prime project. “That’s the reaction you want when you’re upgrading someone’s sound. You want them to be that excited. And sometimes it’s as easy as putting in the right equipment.”

The upgrade to the Ashly PEMA-based amplification and digital processing brings improved fidelity and reliability to the system, which previously had struggled to impress with its live pianist and house music. Further, the upgrade to Ashly allowed for a fully networked system – meaning the main dining room, bar, patio, lobby, and three private dining areas are now all receiving their own specific attention to detail.

The private dining areas, for example, come equipped with televisions for meetings and can have their own audio even as a live performance is taking place in the main bar area. Once the meeting concludes, the private room can simply switch to the audio from the performance if they wish.

This choice of audio is powered both by the seamless network integration and the Ashly neWR-5 Decora programmable controller, which give staff complete control over the different zones in a way that is both intuitive and comprehensive.

“With the upgrade to Ashly we now have a system that fits our space,” said Tony McMahon, General Manager of Ocean Prime. “Not just in terms of size and scale, but for use. When you’re providing a fine dining experience with an impressive menu and genuine hospitality, you want to make sure every detail is perfect. The sound is now in line with the high quality we and our guests expect.”


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.