NERVE FILMS BROADENING HORIZONS IN MEXICO CITY; PRINCIPAL ASH BECK SET TO SHARPEN CREATIVE EDGE WITH CROSS-CULTURAL COLLABORATIONS
Boutique Hermosa Beach Production Entity to Open Polanco Sister Studio in April; Top Directors, DPs in Emerging International Market Offer Warm Welcome
HERMOSA BEACH, Calif., March 3, 2008 â€• â€œIâ€™ve been keeping a close eye on the work coming out of Mexico City for the past couple of years, and Iâ€™ve seen a whole new level of artistry, with its own distinctive textures, blossoming there,â€? says Nerve Films principal Ash Beck. â€œThe time feels right for us to become part of this amazing cross-border creative milieu, and Iâ€™m happy to say weâ€™re being warmly received.â€?
Headquartered in Hermosa Beach, Calif., Nerve will open a full-service, state-of-the-art production studio in the dynamic Polanco section of Mexico City in April. â€œMexican culture is screaming to be heard and has so much to say,â€? continues Beck, who, in addition to being a Clio Award-winning digital-effects wizard, is an acclaimed live-action director, fine-art photographer, visual artist and industrial designer. â€œThereâ€™s something happening in commercials and feature films thatâ€™s begun to flow back and forth between Mexico City and Hollywood.â€?
Celebrated filmmakers Alejandro GonzÃ¡lez IÃ±Ã¡rritu (â€œBabel,â€? â€œ21 Grams,â€? â€œAmores perrosâ€?) â€“ whom Beck met on his first professional visit to Mexico City, in 1995 â€“ Alfonso CuarÃ³n (â€œY tu mamÃ¡ tambiÃ©n,â€? â€œChildren of Men,â€? â€œHarry Potter and the Prisoner of Azkabanâ€?) and Guillermo del Toro (â€œPanâ€™s Labyrinth,â€? â€œHellboy,â€? â€œThe Devilâ€™s Backboneâ€?) made the world sit up and take notice of the talent coming out of Mexico. â€œI did Alejandroâ€™s first big visual effects spots,â€? reveals Beck, whoâ€™s lived for months at a time in Mexico City. â€œI have many dear friends in the forefront of this movement, people with whom I have essential relationships. Iâ€™m really looking forward to working closely with them again on a regular basis.â€?
A discussion with one longtime pal, director Simon Bross (â€œBad Habitsâ€?), of GarcÃa Bross & Asociados, inspired Beck to launch Nerve Filmsâ€™ Mexican venture: â€œSimon and I really wanted to do something together, and I asked, â€˜What do you need from me to make it happen,â€™ and he said, â€˜I need you to be here.â€™ It was a done deal.â€? Another friend, A-list commercial and feature director Daniel Gruener (â€œMorirse en domingoâ€?), of ADN Films, had likewise urged Beck to set up shop in Mexico City.
Beck is also delighted to be reuniting with Mexico City-based commercial director Fred Clapp, of Cine Concepto, and Director of Photography Eduardo Martinez (a frequent collaborator with Simon Bross), as well as his crew. â€œThe crews in Mexico City are fantastic,â€? Beck notes. â€œA top-level crew there is every bit as good as a top-level Hollywood crew.â€? A perfect example is Director of Photography Rodrigo Prieto (perhaps best known for his work with Ang Lee). I began worked with Rodrigo several years ago in Mexico City and walked away with a profound respect for his talents, the rest is history.
He also lists Juan GarcÃa, formally of GarcÃa Bross â€“ documentar-ian, executive producer of â€œBad Habits,â€? and owner of Centro de Productions and the Mexican capitalâ€™s primary equipment-rental house â€“ as a pillar of the areaâ€™s filmmaking community. â€œThey all know each other really well,â€? he adds, attesting to an unusually collegial spirit.
Beck will be establishing a residence in Polanco and expects to hire local staff to augment the Hermosa Beach associates joining him in his border-defying creative cross-pollination. â€œPolanco is a wonderful place, very cosmopolitan, with great restaurants and bars,â€? he says of the district also renowned for its shopping, clubs, hotels and mixed-use developments, not to mention its proximity to the advertising agencies. â€œPeople have really started to wake up to what Mexico City has to offer. There are substantial investments going into the industry here,â€? he informs, citing Juan GarcÃaâ€™s new Dolby/THX facility opening this summer under the name ASTRO LX208. â€œThere is some very cool commercials and films being shot here that take advantage of the city with its own unique artistic qualities. The film market is a global market â€“ and frankly, Mexico City is a lot easier to get to from Hollywood than it is to travel to New York and do the same.â€?
Beck says his investment in Mexico City will serve not only to advance the work of directors he admires, affording them a previously unavailable setting for artistic pursuit (as well as comprehensive post-production services), but also expand his own imaginative impulses. â€œIf you keep doing the same thing in the same place, you donâ€™t grow,â€? he says. â€œOur primary goal is to provide an open studio space where these artists can really explore their creative voices. But that applies to me and everyone at Nerve, too.â€?
CONTACT: Deborah Radel or Heather Lindner at DRPR, 310.360.3997, or e-mail
Nerve Films: Everything Visual.