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Boutique Hermosa Beach Production Entity to Open Polanco Sister Studio in April; Top Directors, DPs in Emerging International Market Offer Warm Welcome

HERMOSA BEACH, Calif., March 3, 2008 ― “I’ve been keeping a close eye on the work coming out of Mexico City for the past couple of years, and I’ve seen a whole new level of artistry, with its own distinctive textures, blossoming there,� says Nerve Films principal Ash Beck. “The time feels right for us to become part of this amazing cross-border creative milieu, and I’m happy to say we’re being warmly received.�

Headquartered in Hermosa Beach, Calif., Nerve will open a full-service, state-of-the-art production studio in the dynamic Polanco section of Mexico City in April. “Mexican culture is screaming to be heard and has so much to say,� continues Beck, who, in addition to being a Clio Award-winning digital-effects wizard, is an acclaimed live-action director, fine-art photographer, visual artist and industrial designer. “There’s something happening in commercials and feature films that’s begun to flow back and forth between Mexico City and Hollywood.�

Celebrated filmmakers Alejandro González Iñárritu (“Babel,� “21 Grams,� “Amores perros�) – whom Beck met on his first professional visit to Mexico City, in 1995 – Alfonso Cuarón (“Y tu mamá también,� “Children of Men,� “Harry Potter and the Prisoner of Azkaban�) and Guillermo del Toro (“Pan’s Labyrinth,� “Hellboy,� “The Devil’s Backbone�) made the world sit up and take notice of the talent coming out of Mexico. “I did Alejandro’s first big visual effects spots,� reveals Beck, who’s lived for months at a time in Mexico City. “I have many dear friends in the forefront of this movement, people with whom I have essential relationships. I’m really looking forward to working closely with them again on a regular basis.�

A discussion with one longtime pal, director Simon Bross (“Bad Habits�), of García Bross & Asociados, inspired Beck to launch Nerve Films’ Mexican venture: “Simon and I really wanted to do something together, and I asked, ‘What do you need from me to make it happen,’ and he said, ‘I need you to be here.’ It was a done deal.� Another friend, A-list commercial and feature director Daniel Gruener (“Morirse en domingo�), of ADN Films, had likewise urged Beck to set up shop in Mexico City.

Beck is also delighted to be reuniting with Mexico City-based commercial director Fred Clapp, of Cine Concepto, and Director of Photography Eduardo Martinez (a frequent collaborator with Simon Bross), as well as his crew. “The crews in Mexico City are fantastic,� Beck notes. “A top-level crew there is every bit as good as a top-level Hollywood crew.� A perfect example is Director of Photography Rodrigo Prieto (perhaps best known for his work with Ang Lee). I began worked with Rodrigo several years ago in Mexico City and walked away with a profound respect for his talents, the rest is history.

He also lists Juan García, formally of García Bross – documentar-ian, executive producer of “Bad Habits,� and owner of Centro de Productions and the Mexican capital’s primary equipment-rental house – as a pillar of the area’s filmmaking community. “They all know each other really well,� he adds, attesting to an unusually collegial spirit.

Beck will be establishing a residence in Polanco and expects to hire local staff to augment the Hermosa Beach associates joining him in his border-defying creative cross-pollination. “Polanco is a wonderful place, very cosmopolitan, with great restaurants and bars,� he says of the district also renowned for its shopping, clubs, hotels and mixed-use developments, not to mention its proximity to the advertising agencies. “People have really started to wake up to what Mexico City has to offer. There are substantial investments going into the industry here,� he informs, citing Juan García’s new Dolby/THX facility opening this summer under the name ASTRO LX208. “There is some very cool commercials and films being shot here that take advantage of the city with its own unique artistic qualities. The film market is a global market – and frankly, Mexico City is a lot easier to get to from Hollywood than it is to travel to New York and do the same.�

Beck says his investment in Mexico City will serve not only to advance the work of directors he admires, affording them a previously unavailable setting for artistic pursuit (as well as comprehensive post-production services), but also expand his own imaginative impulses. “If you keep doing the same thing in the same place, you don’t grow,� he says. “Our primary goal is to provide an open studio space where these artists can really explore their creative voices. But that applies to me and everyone at Nerve, too.�

CONTACT: Deborah Radel or Heather Lindner at DRPR, 310.360.3997, or e-mail

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