was once again called upon by TNT Latin America to create graphic packages worthy of the industryâ€™s most prestigious broadcast events – the
. This yearâ€™s 31st annual Telly Award show acknowledged the Atlanta-based production/design/VFX companyâ€™s work with a silver Telly â€“ the highest honor – for their Academy Awards package and a bronze Telly for their Golden Globes package, both in the Use of Graphics category. With no time to rest on their laurels, Artistic Image is already working on new concepts that raise the creative bar for their graphic packages for this yearâ€™s shows.
The Telly Awards honor the very best local, regional, and cable television commercials and programs, with less than 10% of its nearly 11,000 international entries awarded with a silver Telly.
Artistic Image was asked by TNT Latin America to present four different looks to correspond with the four separate show elements needed for the Oscar project: a show graphics package called â€œThe Seven Days of Academy Award Winning Moviesâ€? a red carpet pre-show package, interstitials and the Oscar telecast graphics package.
Artistic Image designed a package that uses elements of glass that reflect images of moments from last yearâ€™s Oscar, as metallic flakes float down from above, adding yet another layer of interest to the design.
â€œThere are always a lot of challenges when creating almost 100 different elements that all need to work together but have unique qualities that tell their individual stories,â€? notes Artistic Imageâ€™s Ed Dye, president and director of post production + design.
Putting into practice its collaborative philosophy â€“ Artistic Image brought an â€œall-hands-on-deckâ€? approach. The studio applied its multi-disciplinary roster to each project, taking it from conception to completion.
Dye oversaw the project, creating teams to produce each of the graphics elements. He turned the animation over to Daniel Wiggins, while Jim Roberson was given the task of creating the effects and compositing. Artistic Imageâ€™s Jim Threlkeld produced the job, working closely with the client throughout the project.
â€œTNT, Latin Americaâ€™s producers Patrick Harrington, Mickey Dubrow, Jenni Day and Pati Bellini were very open our ideas about the way graphics look, move and sound. Their level of collaboration and creative freedom allows us to always give them our best,â€? says Dye. â€œWe presented our initial designs before giving us a lot of direction and were open to any suggestion, that would make the graphics segments better.â€?
Their collaborative approach worked well. Indeed, with the recent Telly wins, the graphics definitely couldnâ€™t be better.
â€œEd and his team at Artistic did an extraordinary job on the Academy Award graphics package for TNT Latin America,â€? noted Patrick Harrington, creative manager at TNT Latin America. â€œTheir integration of Oscar graphic elements and TNTLA material created a distinctive look for the network and a cohesive style for all the elements they created for the promotion of the Academy Award broadcast.â€?
The talent used Maya for the modeling and animation of the 3D elements â€“ After Effects for the effects-design and compositing, as well as the Adobe production suite and Final Cut suite.
This is the second consecutive year that AI has lent their talent to the award showsâ€™ graphics â€“ and the second year their worked on the highly anticipated broadcasts garnered Tellyâ€™s.
Last year Artistic Image director of postproduction Ed Dye directed the design-driven segments, which featured a metallic cityscape â€“ in Oscar gold, of course â€“ to establish the aesthetic for the showâ€™s packaging. Traversing that cityscape is the iconic rolling, red carpet unfurling in a path that reveals TNT logo in the final frame. Jenny Kim designed the packages and AIâ€™s animators Daniel Barnes and Daniel Wiggins, compositor Yasael Sumelave and lighting director Lee Kordel worked on both packages.
ABOUT ARTISTIC IMAGE:
Artistic Image (Atlanta) is a world-class creative resource where a collective of innovative A-list live-action directors, producers, designers, animators, CGI artists, illustrators, editors, compositors, modelers and finishers take each job from concept to fruition as a collaborative team. Dedicated to the advertising arena, this hybrid company takes a design-driven approach to crafting high-end TV commercials, virals and broadcast design in a nimble, open-architecture creative environment that provides seamless workflow and premiere client services. For additional information please visit:
, or contact Michael Zarrillo at 404.815.1550.