No-hardware AR platform enables AR video from anywhere
Arti, developers of the first cloud-based augmented reality (AR) platform for broadcasters and video producers, has received an Epic MegaGrant of $125,000 to accelerate development of the Arti AR platform. Arti’s unique architecture allows professional video teams to deliver engaging AR video outside a traditional studio with just a camera, a laptop, and an internet connection.
“Epic MegaGrants are awarded to companies making a strong contribution to the 3D graphics community and demonstrating outstanding innovation using Unreal Engine. We were impressed with both the elegant simplicity of the Arti AR platform, and how the no-hardware approach enables professional video teams to move beyond the confines of the studio for AR,” said Andy Blondin, Senior Product Manager at Epic Games.
Arti is like an AR studio that fits in your pocket. Unlike traditional AR solutions that require on-premise hardware and are designed to be used by dedicated AR design teams in a studio, Arti is a software-only, cloud-based AR platform that can be used anywhere. With Arti, all you need is a camera, a laptop, and an internet connection to create engaging AR videos that can include embedded 2D and 3D objects, Twitter feeds, web browsers, and more.
“We’re proud to have received a MegaGrant from Epic Games, which will allow us to enhance the Arti platform user experience and deliver more value to our customers. We’re adding really slick new AR templates and 3D graphic display options, enabling more realistic, real-time interactions between a live presenter and a graphic character or data stream, and delivering faster performance for broadcast-quality AR streaming from anywhere,” said Yaron Zakai-Or, Arti Co-founder & CEO.
Arti was founded by technology and media professionals passionate about how augmented reality can enhance the magic of storytelling. Arti’s AR-studio-in-your-pocket solution allows any broadcaster to use AR and real-time graphics to wow their audience, without the need for a studio. It’s the first software-only, cloud-based AR platform that enables embedding 3D objects into the scene without changing the production workflow. Using Arti’s Intuitive UI, both experienced AR designers and amateurs can add, create or import 2D and 3D content and add it to their video in a matter of seconds. Arti creates exciting new opportunities to tell engaging stories with AR and data on-location, at live events, in-studio—everywhere. Learn more at arti.tv, follow @tv_arti, and subscribe to Arti’s YouTube channel.
About Unreal Engine
Epic Games’ Unreal Engine is the world’s most open and advanced real-time 3D tool. Creators across games, film, television, architecture, automotive and transportation, advertising, live events, and training and simulation choose Unreal to deliver cutting-edge content, interactive experiences, and immersive virtual worlds. Follow @UnrealEngine and download Unreal for free at unrealengine.com.