Art Machine Promotes A&E's "Andromedia Strain" with Station Domination Event - Creative Planet Network

Art Machine Promotes A&E's "Andromedia Strain" with Station Domination Event

Author:
Publish date:

Hollywood, CA, June 13, 2008 – Art Machine, a Trailer Park company and a multi-award winning design firm specializing in print campaigns for the entertainment industry, recently helped client A&E Network “dominate� New York’s Grand Central Station with a massive “Station Domination� Media Campaign promoting A&E’s highly successful mini-series, “The Andromedia Strain.� (Note: “The Andromedia Strain� is the # 1 Original Cable Movie/Miniseries in 2008 to date, with over 10.7 million viewers.) For this massive promotion, Art Machine designed, created and produced every piece of media seen by the tens of thousands of New York commuters who traveled through Grand Central Station on a daily basis during the month of May. Art Machine’s “The Andromedia Strain� multiple media pieces were comprised of large, three-sheet posters, vertical beam panels, stairwell soffits, backlit shelters, wallscapes, corridor soffits, escalator soffits, and large dioramas. Regarding this promotion and Art Machine’s contributions, Guy Salattery, Senior VP, Marketing, A&E Network, said, “Art Machine did a fantastic job of translating their initial concept into the multiple executions needed for a station domination. The reaction from commuters was great, and it clearly contributed to the phenomenal ratings success of ‘The Andromedia Strain.’� Adds Art Machine’s Creative Director Jeremy Kaplan, “We were thrilled to be able to support our client A&E Network with this mass media, large scale promotion. We worked closely with them to develop a number of media pieces all promoting A&E’s exciting ‘The Andromedia Strain’ event in a huge public thoroughfare. In addition to numerous print pieces, our promotion also incorporated some new technology—Wall FX projection. This new system allowed people walking by to interact with ‘The Andromedia Strain’ messaging that was being projected on the walls behind them. Overall, it’s always fun to help create a large scale, promotional media event.� ABOUT ART MACHINE: Art Machine, a Trailer Park Company since 2007, is a multi-award winning design firm specializing in print campaigns for the entertainment industry. The firm’s creative services provide support for all aspects of theatrical, home entertainment, publicity, gaming, and cable properties. Its core values of competitiveness, creative excellence, and service integration quickly catapulted the company to its position as a top tier creative print provider. Art Machine’s numerous campaigns have included theatrical and home entertainment work for such hit films as “Planet of the Apes� and the box office franchises “Saw, “X-Men� and “The Fantastic Four.� For more information, please see:

www.artmachinedigital.com

ABOUT TRAILER PARK: Based in Hollywood, California, Trailer Park is the industry’s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network television networks, channels and programs, home entertainment media, including DVD releases and video games, Broadway and live theatre presentations, sports projects, music, and original content for the Web. Trailer Park, a collection of creative boutiques, specializes in the conception, design, production and implementation of audio/visual, print and web promotional campaigns for every segment of the entertainment industry. Rick Eiserman is Trailer Park’s CEO, with the company’s creative vision led by multi-award winning marketing executives Tim Nett, Trailer Park’s founder and Executive Creative Director, Joel Johnston, Chief Operating Officer, Benedict Coulter, President, and Neal Spector, EVP/Creative Director. Each of the four men has many years of experience developing and implementing award winning creative marketing campaigns for the major motion picture studios, television networks, home entertainment companies, and related lifestyle, sporting and Fortune 500 companies. Among Trailer Park’s clients are 20th Century Fox, ABC, Activision, Buena Vista Home Entertainment, Disney, New Line Cinema, Paramount, and Warner Home Video, to name just a few. For more information, please see:

www.trailerpark.com

###

Related