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Archion Technologies Appoints Strategy + Communications as its Public Relations Agency

BURBANK, CA (March 4, 2010) – Looking to inform and educate digital media professionals, build its brand, drive demand generation and close sales faster and easier,

Archion Technologies

of Burbank, CA, has appointed

Strategy + Communications

of Weston, CT, as its public relations agency. Strategy + Communications will look to increase media coverage of Archion’s family of intelligent networked storage solutions in the media and entertainment, broadcast and post production industries.

“With our award-winning technology and an extensive client base of creative professionals, we are one of the best-kept secrets in the media and entertainment technology industry,� said Mark Bianchi, Chief Executive Officer of Archion. “With their firsthand knowledge of the industry and results-oriented focus, Strategy + Communications will be a valuable asset to increase our visibility and underscore our leadership position.�

“We are honored to work with Archion and look forward to building on the great foundation they have established,� said Randy Savicky, Founder and CEO of Strategy + Communications. “In today’s ultra-competitive marketplace and unconcern economy, forward-thinking companies like Archion understand how important it is to build their brands and increase their visibility. Our activities are designed to generate both immediate and long-term benefits.�

Founded by a team of post production, technology and entertainment industry professionals in 1999, Archion set out to create a new standard of data protection and performance for those creating video, audio and graphical content. Since then, Archion’s high-performance storage technology has been critical to the success of thousands of TV and feature film projects.

With a dynamic focus on high throughput workflows, such as video audio editing and digital intermediary, Archion is prominently used in Avid, Apple, Adobe, Autodesk and Pro Tools environments. Today, the high reliability, performance and protection of Archion’s technology is utilized around the world by broadcasters, TV networks, post facilities, studios, equipment rental facilities, corporations, universities, sports facilities and governments.

Archion Synergy™, powered by Vdisk™, is a family of award-winning storage systems that has been designed to enhance the asset protection of Unity™ and simultaneously work within its flexible storage and Avid NLE integrated workflow. It solves the problem of protecting the media on Unity’s drives without having to mirror and, at the same time, takes away the catastrophic nature of a single drive failure.

Archion’s proprietary patent-pending technology, Vdisk, operates as a “compatibility engine� to enable the only dynamic storage in the industry, adjusting to the changing storage area network (SAN) or IT storage demands in real-time. As the protocol layer in Archion’s storage systems that allows the creation of virtual disks, Vdisk responds to the applications dynamically by analyzing and addressing the requirements of the underlying data requests and then adjusting its drive parameters to fit the data requested.

The manner in which Vdisk streamlines data across all applications results in a significant improvement in throughput, relative to static storage.

About Strategy + Communications

Strategy + Communications is a unique team of corporate storytelling experts that helps companies tell their stories better. We help build brands, drive demand generation and close sales faster and easier. We leverage our unique “both sides of the editor’s desk� experience as journalists and senior executives at some of the world’s largest public relations agencies to develop high ROI communications programs. We have a successful track record developing communications programs that leverage print, broadcast, online and social media for companies of all sizes and stages. What’s your story and how can we help you tell it better?



Randy Savicky
Strategy + Communications
(203) 226-6156