Anonymous' Joseph Kosinski Takes Lincoln To Warp Speed

Publish date:

The Brief:

From Anonymous Content director Joseph Kosinski comes an otherworldly campaign for Lincoln's new flagship sedan, the MKS.

Effects - This :30 showcases the technology at the core of the new model from the keyless entry system and push button ignition, to the touch screen navigation center and laser focused headlights. Everything about the MKS feels more like a futuristic starship than a car; and we all know, starships don't have keys.

Lift Off - Technology abounds to new atmospheres as the Lincoln MKS lifts off in this :30 highlighting the jet aircraft-esque capabilities of Lincoln's new motor venture. The slick and refined shell and interior of this vehicular monster contrast the explosive power of its engine - but are equally necessary to reach higher.

Touch - Touch allows us to imagine the luxurious feel of stitched fine leather beneath our fingertips as we navigate our top of the line cyberspace vehicle. Unparalleled and polished style plus infinite ground control and exhilarating speed leave us salivating for a Lincoln MKS, or rather our own leather-wrapped cyberspace.


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The Creds:

Client: Lincoln Mercury
Spots Title: Effects, Lift Off, Touch
Air Date: October 2008

Agency: TeamDetroit/Berlin Cameron United
CD(s): Jason Peterson, Griffin Creech
ACD: Harry Bernsein
AD (Lift Off): Josh Webman
AD (Touch/Effects): Benny Jackson
Copywriter (Touch/Effects): Dave Fredette
Copywriter (Lift Off): Nate Manske
Director of Production: Dane Johnson
Producer: Mary Ellen Duggan

Prod Company: Anonymous Content
Director: Joe Kosinski
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Jessica Cooper Carlson
Production Supervisor: Dan Naylor

Editorial (Lift Off/Effects): Spotwelders
Editor: Robert Duffy
Assistant Editor: Helay Snow
EP: David Glean
Post Supervisor: Carolina Wallace

Editorial (Touch): Beast
Editor: Jim Ulbrich
EP: Joanne Ferraro
Producer: Emily Davidson

Post/Effects (Lift Off/Effects): Digital Domain
VFX Supervisor: Jay Barton
EP: Karen Anderson
VFX Producer: Chris Fieldhouse
VFX Coordinator: Stephanie Escobar

Post/Effects (Touch): Absolute Post
VFX Artist: Dirk Green
VFX Producer(s): Wendy Garfinkle, Sara Mills

Title Treatments / CG Design and Animation: Pan Optic
VFX Supervisor: Gary Beslin
VFX Producer: Forrest Heidel

Telecine: Company 3, LA
Colorist: Stephan Nakamura

Licensed Music: (Lift Off) Space Oddity sung by Cat Power
Licensed Music: (Touch) Technologic performed by Daft Punk

Sound Design (Effects): Stimmung
Sound Designer: Reinhard Denke

Audio Post: Sound Lounge
Mixer(s): Scott Persson (Effects/Touch), Tom Jucarone (Lift Off)

Shoot Location: Amboy, CA

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |