Anonymous Director Markus Walter Crafts 'Original' for Lexus RX

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Anonymous Content Director Markus Walter wages war against generic autos in this innovative :30 for Lexus, via Team One. The spot opens in a futuristic space--an über-modern, life-sized photocopier occupies the center of the floor. As the machine revs up, a Lexus RX vehicle appears on the flatbed, serving as the copier's "original." The machine promptly shells out inferior luxury crossover SUV copies, demonstrating the Lexus RX's status as the first, and best, luxury crossover.


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Client: Lexus

Spots Title:

There's Only One Original

Air Date: October 2010

Agency: Team One

Chief Creative Officer: Chris Graves

Group Creative Director(s): Craig Crawford, Jason Stinsmuehlen

Associate Creative Director: Kevin Smith

Associate Creative Director: Emily McDowell

EP: Sam Walsh

Prod Company: Anonymous Content

Director: Markus Walter

EP: Jeff Baron

EP/Head of Commercials: Dave Morrison

Head of Production: Sue Ellen Clair

Producer: Adam Gross

Editorial: The Whitehouse

Editor: Dan Oberle

Assistant Editor: Brian May

Producer: Suzy Ramirez

Telecine: MPC

Colorist: Mark Gethin

Post/Effects: A52

VFX Supervisor: Andy McKenna

Executive Producer: Jennifer Sofio Hall

VFX Producer: Pete King

Sound Design: Robot Repair

Shoot Location: On stage in LA

About Anonymous Content

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the company, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming. Anonymous is responsible for producing such features as

44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face



to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as

BMW Films

. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)