Anonymous Content Shows Us Sacrifice for Fifth Third Bank

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The Brief:

Anonymous Content's Robert Logevall gives us a little tug on the heart strings with his recent work on behalf of Fifth Third Bank and its agency OLSON. The ethos of the Fifth Third Bank campaign - "The Things We Do For Dreams" - is rooted in the hard work, extra effort and discipline it takes to achieve life-long dreams. It's this kind of dedication that defines the work of Fifth Third Bank employees and the customers they are working alongside to help them build a better tomorrow.

In Paper Boy, a 42 year old man wakes up at the crack of dawn each day to deliver newspapers to the neighborhood. He proudly does this laborious task each morning because the braces his daughter needs to make her beautiful smile perfect are so important.

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With Beater Car, a pair of suited businessmen walk among the parking lot after a full day of work. One gets in his fancy ride and drives off, while the other sheepishly sinks into his noisy old car. While a little embarrassed about still driving his college car, the man has more important expenses on his mind - he arrives home to his expecting wife.

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The Credits

Client: Fifth Third Bank
Spot Title(s): Paper Boy, Beater Car
Air Date: February 2008 Agency: OLSON
ECD: Tom Fugleberg
CD: Troy Longie
Copywriter: Noah Will
Art Director: Jim Landry
Director of Broadcast Production: Joel Dodson Telecine: Company 3 Shoot Location: Los Angeles Prod Company: Anonymous Content
Director: Robert Logevall
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Nadine Brown Editorial: Butcher
Editor: David Hennegar
Producer: Chrissy Hamilton Music: Stimmung Music Sound Design: Eleven Sound

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

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