Anonymous Content Follows Delta on Their Quest

Publish date:
Image placeholder title

The Brief:

Sorrel Ahlfeld of Anonymous Content documents Delta's diverse group of employees, as well as their global humanitarian efforts in this three minute promo slated to be shown on select Delta flights and airport kiosks. We hear and see the consciences of many Delta employees as they work to make the world a better place through their dedication and efforts to several volunteer opportunities. Delta's Force for Global Good partners with Habitat for Humanity, The Breast Cancer Research Fund, and The Conservation Fund to provide a global scope of just how far we can reach with a helping hand.

Image placeholder title

From Anonymous Content Director Sorrel Ahlfeld

One of the things making this project different from my recent commercial work is that it came directly from CAA who represents the Delta brand. It was a new business model in that they came directly to Anonymous looking for execution from start to finish. Since they didn't have a script, I wrote one reflecting what I thought the Force for Global Good would mean to the average Delta passenger. The cool thing about projects in this new realm is that there's a lot of room creatively because when the ideas come in they're not as fully formed as agency projects would be. Editor Megan Brennan from Company X was instrumental in the process. Having been an editor myself, we really tried to shape these stories of charity and goodwill through mood and emotion.

I didn't want it to ever feel like a commercial for Delta. The intention was to create a feeling and a mood through the visual elements and interviews that captured the values of all the Delta employees that work hard to give back to the global community. It was interesting to find that the skills necessary to work with actors on a set transferred well to eliciting honest and compelling moments from non-actors during relaxed interviews. I then tried to take those real elements and build them into a storyline that made sense. It was a great working experience throughout and it especially feels good to have worked on a meaningful project that champions global good works.

Image placeholder title

View Media
Visit Anonymous Content

Image placeholder title

The Credits

Client: Delta
Title: Deltas's Force for Global Good
Prod Company: Anonymous Content
Director: Sorrel Ahlfeld
DP: Tim Metzger
EP: Danielle Peretz
EP/Head of Commercials: Dave Morrison
Producer: Hillary Rogers
Camera Operator: Dan Sharnoff Gaffer: Sal Interlandi
Sound Mixer: Danny Izen
Production Assistant: Kyle McBeth, Adrian Cohn, Ben Joachim Editorial: Company X, NY
Editor: Megan Brennan
EP: Rachelle Way Post/Effects: Company X
VFX/Inferno Artist: Adam Weiss Music: JEM Music
Composer: Jim Morgan Audio Post: YouTooCanWoo
Mixer: David Perlick-Molinari

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

  For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.