Anonymous Content Creates a Colorful Campaign for Buick

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The Brief:
Andrew Douglas of Anonymous Content introduces us to the artistic abilities of Tiger Woods for automaker Buick. The famed golf pro stands 10 yards in front of a blank canvas, carefully lining up his shot. As Woods crushes the ball, we are treated to a slow-mo shot of the sphere splattering into an arch of colorful paint. The canvas comes alive as the golf balls saturate the canvas with a rainbow of hues. The skill and craft it takes for this athlete to perfect his swing is the same dedication that Buick puts in to each of its premium vehicles.

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The Creds:
Spots Title: Tiger Art Family, Tiger Art Rivera
Air Date: April 2008 Agency: Leo Burnett, Chicago
SVP/CD(s): Jon Wyville, Dave Loew
ACD/Writer: Tohro Oyasa
ACD/AD: Rainer Schmidt
VP/Content Architect: Vincent Geraghty
SVP/Group Account Director: Brian McCallum
VP/Account Director: Carolyn Berry Prod Company: Anonymous Content
Director: Andrew Douglas
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Paul Ure Editorial: Mad River Post
Editor: Michael Elliot
Producer: Laura Relovsky Post/Effects: Fell Visual Effects
Lead VFX Artist: Russie Koch
Producer: Rachel Koch

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About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

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