Anonymous Content Creates Can't Miss Virals for AOL

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From Anonymous Content’s Integrated Division, 2 Sense Productions, and Awesome and Modest Productions come three comedic clips for AOL which are running as banner ads and viral films. Using word of mouth promotion from the online community, these virals have already found a niche and tens-of-thousands of views on famed public forum YouTube, and AOL Video.

Bacon, directed by Sean Donnelly showcases a moving parade of bacon meals enticing our senses as each dish is announced in Japanese with an illustrated cartoon pig acting out the scene. From the classic meat a la carte, bacon mac n’ cheese, to bacon paired with Canadian bacon we get an interesting plug for AOL Food. Protest, also directed by Donnelly, shows a slow pan across a picket line of people. The mob holds signs speaking out against whatever they feel most passionate about; including anti-techno, haircuts, web banners and even breakfast. The spot is for, your one stop shop for everything music related.

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Where are They Now, directed by Sorrel Ahlfeld is a spoof of the most memorable people from our online roster. The “Don’t Tase Me, Bro� guy walks into a bodega while the “Leave Britney Spears Alone� tranny begs for his relief as the “Daft Miss Teen South Carolina� enters the store for maps to the Iraq. All played out before a bewildered clerk, the virals invite us to visit AOL News for the can’t miss updates of our favorite news stories.

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The Credits:
Client: AOL Banner Films
Title(s): Bacon, Protest
Air Date: December 2007 Agency: AKQA
Creative Direction: Lars Bastholm, Tom Morhous, Leo Vladimirsky
Agency Producer: Janice Schiffman
Account & Project Management: Lara Haarhoff, Alicia Lee, Erick Machado Prod Company: Anonymous Content Integrated presents an Awesome + Modest Production
Director: Sean Donnelly
EP: Danielle Peretz
Producer: Lydia Budianto Editorial: Sean Donnelly
Compositing (Protest): Tobias Arturi
Animation (Bacon): Abbey Luck Telecine: The Mill
Colorist: Alex Maxwell Composer (Protest): Cyrus Shahmir
Composer (Bacon): Alessandro Minoli Sound Design (Both): Cyrus Shahmir
Client: AOL Banner Films
Title(s): Where Are They Now
Air Date: December 2007 Agency: AKQA
Creative Direction: Lars Bastholm, Tom Morhous, Leo Vladimirsky
Agency Producer: Janice Schiffman
Account & Project Management: Lara Haarhoff, Alicia Lee, Erick Machado Prod Company: Anonymous Content Integrated presents a 2 Sense Production
Director: Sorrel Ahlfeld
EP: Danielle Peretz
Producer: Jo Till Editorial: Company X
Editor: Megan Brennan
Executive Producer: Rachelle Way Music: David Patrick Molinari Sound Design: David Patrick Molinari

About Anonymous Content
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

  For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |



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