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Anonymous and Publicis & Hal Riney Make Anything Possible for Adcouncil

John Dolan of Anonymous Content via Publicis & Hal Riney directs this whimsical, yet inspiring, spot for inventnow.org and Ad Council. The spot opens with a nervous young boy introducing himself and his new invention the suction tired BMX bike. We are then treated to a “show and tell” of sorts as the boy shares his inspiration – octopuses, and the process of creating his masterpiece. Several shots of the young inventor riding illustrate the wild capabilities of this impossible feat. After seeing the boy “Spiderman” his way along the walls and ceilings of a school, he is last seen hanging from the handlebars suctioned to a building. We are left wondering if these tires actually exist? Of course they do, in the minds of kids who think and dream big. “Anything is possible. Keep thinking.”

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The Creds:

Client(s): Ad Council, U.S Patent & Trade Office and National Inventors Hall of Fame

Spots Title: Suction Tires

Air Date: July 2008

Agency: Publicis & Hal Riney

CCO: Roger Camp

Art Director: Rich North

Copywriter: Adam Koppel

Agency Producer: Sara Krider

Prod Company: Anonymous Content

Director: John Dolan

EP: Andy Traines

EP/Head of Commercials: Dave Morrison

Head of Production: SueEllen Clair

Producer: Megan Moore

Production Supervisor: Cheryl Guzman

Editorial: Lost Planet

Editor: Paul Martinez

EP: Betsy Beale

Post Producer: Ali Maldonado

Assistant Editor: Tony Orcena

Telecine: Company 3

Colorist: Stephan Sonnenfeld

Post/Effects: Elephant Post

Managing Director: Betsy Beale

Lead VFX/Smoke: Chris Homel

Assistant Smoke Artist: Keala Asato

Audio Post: Eleven Sound

Mixer: Jeff Fuller

Sound Design: Eleven Sound

Sound Designer: Jeff Fuller

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as

Babel

and

Eternal Sunshine of the Spotless Mind

. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as

BMW Films

. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |

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