Animation Company General Gau Launches in Boston

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Veteran Character Animator Anders Beer Teams with Brickyard VFX to Offer Custom Character Animation


Boston, MA — Renowned character animator Anders Beer has teamed up with

Brickyard VFX

co-owners Dave Waller and Geoff McAuliffe to launch General Gau, a hybrid animation/production company dedicated to creating custom character-based content. Based out of Brickyard’s Boston office, General Gau offers a specialized talent pool and customized internal pipeline to leverage in-depth, high quality character animation.

Beer, a Boston native, has a background in computer graphics and has focused on character animation throughout his career. He got his start at DreamWorks on character development for “Shrek,” and has since worked at Disney, Digital Domain, Sony Pictures Imageworks, Double Negative and more on character animation for video games and feature films. Beer recently moved back to Boston after working in London as animation supervisor on both Guillermo del Toro’s “Hellboy 2: The Golden Army” and Greg Mottola’s “Paul.”

“I’m so thrilled to be back in Boston and to be launching General Gau,” says Beer. “Character production has always been my focus but in big studios it can sometimes get tied up in bureaucratic logistics. With General Gau I can just really let the artistry drive it and have much more creative freedom. And being able to work with Brickyard as a partner in this effort is great because with the quick timeline of commercial projects, the type of work you can do is always changing and it keeps everything fresh.”

Brickyard just wrapped its first project with General Gau, :30 spot “Goodnight” for Progressive Insurance. Breaking today, the spot showcases Beer’s character animation with a dream sequence cameo featuring a family of festive chipmunks and a feisty thieving squirrel.

Progressive \"Goodnight\" Squirrel Jail :30

“We always used to turn character animation work away because it was something we just couldn’t do as well as we do visual effects,” said Dave Waller, founder, Brickyard VFX. “But we always knew if the right person came along, character animation would make perfect sense for Brickyard—and when we met Anders, and saw his body of work, we knew right away that he was our guy.”

About Brickyard VFX

Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit


    Progressive "Goodnight" Squirrel Jail :30 Credits

Agency: Arnold

Mike Lawson, Agency Producer Sean McBride, Creative Director Josh Tetrault, Creative Director Brian Hayes, Copywriter Jim O'Brien, Art Director Caroline Foss, Copywriter Alyssa Wilson, Art Director

Production Company: Uber Content

Jeffrey Fleisig, Director Richard Berman, Line Producer

Editorial: Cutting Room

Editor: Merritt Duff

Audio: Soundtrack

Engineer: Mike Secher

Post: Brickyard VFX

Senior Producer: Amy Appleton Lead VFX Artist: Sean McLean, VFX Artist: Geoff McAuliffe VFX Artist: Henrique Ghersi

Character Design & Animation: General Gau

Animation Director & CG Supervisor: Anders J.L. Beer Senior Producer: Amy Appleton Digital Artist: Evan E. Richards Animator: Gordana Fersini Additional Character Designs: Nick Zagami Character Modeler: Chris Cowan


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