AmberFin Announces Free Educational Program

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At IBC 2011 (stand 7.J15) AmberFin, a leading developer of file-based media ingest and transcoding solutions for content owners, broadcasters, sports organizations and post-production houses, will announce the launch of a free, non-vendor specific, educational program that is delivered to your email in-box, targeted at professionals working in the broadcast and electronic media industries. Called Bruce's Shorts, the program consists of series of weekly video shorts and monthly in-depth webinars covering a broad range of industry topics including: "how to avoid the common mistakes when migrating from tape-based to file-based workflows" to "the secrets of metadata" and "which is the best HD format for your facility". The program has been developed and will be led by Bruce Devlin, AmberFin's Chief Technology Officer and co-author of the MXF specification. Devlin brings 25 years of experience working at the leading edge of the broadcast industry, working on standards committees, designing products and developing software algorithms that help organizations create content effectively and efficiently. “Today’s broadcast and electronic media industries face unprecedented levels of uncertainty and technology confusion. As a company whose mission is to help organizations solve their file-based workflow problems, we feel it is our responsibility to help our customers navigate these challenges equipped not only with the right technology, but also armed with the most up to date knowledge," comments Bruce Devlin, AmberFin's CTO. Unlike many other vendors and publishers that request payment for access to training and information services, AmberFin is providing this expert tutorial series free of charge to all industry executives that register with the company. “Bruce’s Shorts is a unique proposition within today’s broadcast industry, both in terms of the depth of technical expertise that Bruce brings to these tutorials and also that AmberFin is offering this knowledge sharing initiative free of charge to industry executives,” commented Jeremy Deaner, chief executive officer at AmberFin. “We need dialogue with our customers. In today’s unpredictable media environment we need a combined view, sharing our vision of where our industry is going and helping people prepare for what might be needed.” To subscribe to Bruce’s Shorts, visit

www.amberfin.com/shorts

. Once registered, subscribers will receive regular emails alerting them to the availability of new video shorts, as well as the release of new webinars at regular intervals. -Ends- About AmberFin AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands. Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes. AmberFin has experienced growth of 90% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers. -Ends-

Bruce's Shorts is a free non vendor-specific educational program

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