Almighty Digital Agency Employs Progressive UX Design Approach in New Oxfam America “Lives on the Line” Workers’ Rights Campaign

Almighty, a digital creative agency that specializes in building user-connected experiences for brands, has recently teamed up with nonprofit Oxfam America for the “Lives on the Line” workers’ rights campaign.
Author:
Publish date:

Boston, MA – October 29, 2015 Almighty, a digital creative agency that specializes in building user-connected experiences for brands, has recently teamed up with nonprofit Oxfam America for the “Lives on the Line” workers’ rights campaign.

Seeking permanent changes within America’s poultry industry, Oxfam conducted research on the working conditions of the nation’s processing plants from 2013 to 2015, including interviews with current and former poultry workers, worker advocates, attorneys and medical experts. The research culminated in Oxfam’s report, released on October 27, 2015. Tasked with translating the research for a broad public audience as part of Oxfam’s “Lives on the Line” campaign, Almighty worked with Oxfam’s staff to translate 27 hours of video footage, 600-plus images, 21 interview transcripts, statistics and legal documents into a digital experience that educates the public on the inhumane working conditions in U.S. poultry plants and what the American public can do to help drive change.

“‘Lives on the Line’ contains an enormous amount of sensitive, complex information. The challenge was distilling that information down in a way that allowed the urgency around poultry workers’ plight to come to the forefront,” comments Ian Fitzpatrick, chief strategy officer at Almighty. “Oxfam believes very much in the power of the consumer to call for change. So in this case we were able to do our best work by taking complicated information and wrapping it in a narrative that people can engage with on several levels.”

The chaptered experience was designed to provide a holistic view of the story to both the general public and well-informed advocate. It allows readers to dig deeper and discover more through personal accounts, compelling data points and photography. Ultimately, the goal was to provide a clear path for readers to take action and sign a petition that would to demand change by holding the poultry industry accountable for the way they treat their workers.

“This campaign is about people, and elevating the voices and powerful stories of the poultry workers is crucial,” explains Rachel Hayes, Oxfam’s senior director of communications and engagement. “We chose to work with Almighty because we wanted the U.S. public to hear—as we had—from the workers directly. Armed with these stories and an understanding of the power we each have to make sure that companies listen to workers, the public would ensure that these issues would be addressed quickly. Inhumane conditions in poultry plants cause debilitating injuries that leave many workers disabled, unable to work or even unable to hold their children. Bringing these stories to consumers was critical. By partnering with Almighty, we were able to create an online experience that captures the essence of poultry workers’ struggles, informing the general public about the unjust treatment of workers, and what the public can do to help create lasting change.”

To step through the Oxfam “Lives on the Line” digital experience please visit www.oxfamamerica.org/livesontheline.

About Oxfam

Oxfam America is a global organization working to right the wrongs of poverty, hunger and injustice. We save lives, develop long-term solutions to poverty and campaign for social change. As one of 17 members of the international Oxfam confederation, we work with people in more than 90 countries to create lasting solutions. To join our efforts or learn more, go to www.oxfamamerica.org.

About Almighty

Almighty creates user-connected ecosystems and experiences that define and reinforce brands with every interaction. By shifting focus and reimagining the customer experience, Almighty helps businesses implement more than just a website, app or location-enabled service. They create purpose-built tools, systems and experiences that engage customers in a connected world, building strong relationships that enable even the most established brands to reclaim a foothold in markets undergoing radical change. The digital creative agency works with some of the world’s most recognized brands including Disney, Georgia-Pacific, L.L.Bean and New Balance. For more information, please visit www.bealmighty.com.

Almighty Press Contact

Anya Nelson

Zazil Media Group

(e) anya@zazilmediagroup.com

(p) 617.817.6559

(skype) anya.oskolkova

Related

BlackBox-Radian

Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.

Luxul_XMS-1208P

Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.

HoverCam_Pilot3

HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.

Veritone_CollegeFootballPlayoff

College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.

IMSTA-MixedByAli_MIA2019

Grammy-Winning Audio Engineer Derek Ali (aka MixedByAli) to Present IMSTA FESTA Miami Keynote

The International Music Software Trade Association (IMSTA) today announced that Grammy® Award-winning audio engineer Derek Ali, known as MixedByAli, will present the keynote at IMSTA FESTA Miami, which will take place Feb. 23 at the SAE Institute Miami. MixedByAli has contributed to some of the music industry's most iconic releases, including Kendrick Lamar's Pulitzer Prize-winning album DAMN. and Grammy Award-winning album To Pimp a Butterfly, as well as Childish Gambino's single "This Is America," which took home Record of the Year and three other awards at the 2019 Grammy Awards.