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‘All In’: East Pleasant, Sid Lee and adidas Team Up for Heroic Soccer Spot

Beckham, Agudelo, Kaká, Messi – they’re all in. Directed by East Pleasant’s Xander™ with editorial courtesy of Pleasant Post’s Will Znidaric via agency Sid Lee – the spot is a high-energy tribute to the some of the heroes’ latest triumphs and to the universality of the world’s most beloved sport.

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Client: Adidas Soccer

Spot Title:

All In

Air Date: June 2011

Agency: Sid Lee

CD: Jorge Calleja

AD: Arnau Bosch

Head of Production: Ezra Xenos

Prod Co: East Pleasant Pictures

Director: Xander™

DP(s): Damien Drake, Stash Slionski, Mike Dwyer, Billy Summers

EP: Sarah Roebuck

Producer: Caleb Omens

Editorial Co: Pleasant Post

Editor: Will Znidaric

EP: Sarah Roebuck

Producer: Natalie Rose

Shoot Location: Los Angeles & Seattle, Washington

About East Pleasant

East Pleasant, an Emmy Award-winning production company founded in 2004, is a group of creative individuals layered in years of expertise on both the agency and production sides of the advertising industry. The studio is a highly flexible entity, able to handle traditional or nontraditional TV commercials, films, web projects, episodic TV, music videos and documentaries of any scope, perfectly tailored to its clients’ needs.

Company principals – which include EP Sarah Roebuck, Head of Sales Alexandra Henry and Directors/Founders Xander Strohm, Damien Drake, Stash Slionski and David Weinstein – oversee a diverse, globetrotting team of producers, directors and editors who focus on shooting beautiful imagery that tells relevant stories. This group has produced work for some of the most recognizable brands in the world – Nissan, Nokia, Nike, Kenmore, Clinique – while teaming with top agencies Wieden + Kennedy, TBWA, JWT, Time Inc., and Skinny to name a few.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)