Beckham, Agudelo, Kaká, Messi – they’re all in. Directed by East Pleasant’s Xander™ with editorial courtesy of Pleasant Post’s Will Znidaric via agency Sid Lee – the spot is a high-energy tribute to the some of the heroes’ latest triumphs and to the universality of the world’s most beloved sport.
Client: Adidas Soccer
Air Date: June 2011
Agency: Sid Lee
CD: Jorge Calleja
AD: Arnau Bosch
Head of Production: Ezra Xenos
Prod Co: East Pleasant Pictures
DP(s): Damien Drake, Stash Slionski, Mike Dwyer, Billy Summers
EP: Sarah Roebuck
Producer: Caleb Omens
Editorial Co: Pleasant Post
Editor: Will Znidaric
EP: Sarah Roebuck
Producer: Natalie Rose
Shoot Location: Los Angeles & Seattle, Washington
About East Pleasant
East Pleasant, an Emmy Award-winning production company founded in 2004, is a group of creative individuals layered in years of expertise on both the agency and production sides of the advertising industry. The studio is a highly flexible entity, able to handle traditional or nontraditional TV commercials, films, web projects, episodic TV, music videos and documentaries of any scope, perfectly tailored to its clients’ needs.
Company principals – which include EP Sarah Roebuck, Head of Sales Alexandra Henry and Directors/Founders Xander Strohm, Damien Drake, Stash Slionski and David Weinstein – oversee a diverse, globetrotting team of producers, directors and editors who focus on shooting beautiful imagery that tells relevant stories. This group has produced work for some of the most recognizable brands in the world – Nissan, Nokia, Nike, Kenmore, Clinique – while teaming with top agencies Wieden + Kennedy, TBWA, JWT, Time Inc., and Skinny to name a few.
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